If you’re new to social media marketing for your business, there are things you need to be aware of. It’s surprising how common these social media mistakes are to any new business owner trying to take advantage of this huge opportunity.
On social media you will find many people interested in your niche or industry, or the products and services you offer. However, if you’re new to this concept of marketing to so many, you can get so excited by the prospect of making more money; you can actually end up making simple yet avoidable mistakes that prove to be very costly.
The Mistakes You Need To Avoid When Using Social Media Marketing
- Not having clear goals
All of us want sales, subscribers, followers, right? It’s best to plan every campaign around a specific goal. By being specific and highly targeted, you can get your prospects to take the desired action. If you limit the number of actions available in the message or campaign, this can help to reduce returns, unsubscribes, and unfollows.
- Not having a professional profile
It’s important to make your profile as informative and professional as possible. Include at least basic information that any potential customer or client wants to know. You should also try to include any info that makes you unique. A logo or colour scheme can help you to be recognized easily, so be sure to add a unique and professional “brand” theme into your profile.
- Following too few people
When you sign up to most social sites, you will be asked what your interests are and give recommendations for people you might like to follow. I would take these suggestions seriously and sign up, because the suggestions they make are usually the top participants on the site related to your niche.
- Promoting your product or service too soon
If you’re new to social networking, would it be because you’ve heard it is a great way to reach millions of people? Don’t make the mistake that many others make, which is as soon as they sign up with their profile they start to post, tweet (or whatever genre of content is relevant) every promotion they can.
You must remember that social networks are just that, social. It’s not about you bombarding the other users with promotion after promotion. This is considered as spammy and you will be at best ignored, or worse reported. It’s best to focus on building relationships and connections based on your common personal and/or business interests. Have conversations and prove you’re a real person who can be trusted and has something that is a benefit to THEM!
- Publishing the wrong type of content
Each social network attracts users who prefer the specific type of content the platform offers. For example, Twitter users are familiar with short and to-the-point messages and prefer that to longer content. A lot of content online is text-based, but nowadays social networks are packed with visual content that help to increase interaction.
This visual content will range from images to infographics and/or video. It’s a good idea to organize your material into appropriate folders suitable for each network. This ensures you deliver the right type of content, based on the format and the preferences of the user.
- Ignoring daily search results
It’s a good idea to do a quick search for a few keywords based on your business and/or brand products. Look out for any mentions of your business, product, and/or your name.
You can look for questions and positive or negative comments on other sites too.
Any questions you do see, be sure to answer them and/or refer the person to a specific website or page for answers or more information if relevant.
Any positive comments and reviews you see, be sure to thank the person for them.
If you see negative comments or reviews, you can refer the person to your customer service email. This will enable you to deal with any problem they may have. Make yourself available to them to help with their problem. This offer of help will show good will to anyone who sees it. It can also help to sort the real customers from those who are out to damage your reputation online.
Sometimes people can be very unfair to you in public. This may be by a very negative and potentially damaging comment or similar action. It could cost you more than you can ever imagine retaliating.
Keep things professional at all times. You can offer help to the person to deal with their problem and say sorry they feel that way. If you get another negative reaction, ignore it and move on because the person will be the one with the problem, not you.
Using social media effectively in your marketing can be very lucrative for you. If you can avoid these social media mistakes and stay professional, your image will grow and so will your business. The first thing to remember with everything you do is social is social. It’s not an invitation to blast money making opportunity or product sales to all and sundry.Too many people make these mistakes on social media and wonder why they are still struggling.
Too many people make these mistakes on social media and wonder why they are still struggling.
All the best,