An Effective Sales Funnel Is The Key To Success.
The main function of internet marketing is to make money or to get leads for your business right? One of the key functions for any internet marketing strategy is an effective sales funnel. When you learn how to set up a funnel that will enable you to build an email list, make affiliate product sales and / or get sign ups into a network marketing opportunity, you will be on the way to creating a business that could help you to live your dream. There is some work to be done because there is no such thing as “get rich quick”, especially one that has a lasting business in any case. I have some pointers for you to be able to get yourself an effective sales funnel for your business.
The Basic Components Of A Sales Funnel
There are essentially 3 things that you need to set up for an effective sales funnel, which are:
- A capture page that develops intrigue to obtain the visitor’s email information so you can communicate with them and take them to the information they want to see.
- A captivating sales offer that is designed to be congruent with your capture page and gives a solution to the prospective client’s problem.
- A follow up set of email messages that will enable you to offer more to the prospect to help them to solve their problems consistently.
The most important thing to remember is that the capture page collects the person’s information and you will still need to personally connect with them through you emails and communicate with them. Sending out broadcast messages consistently as well as your follow up messages that are pre written is key to developing the KLT (know, like and trust) factor. This is very important if you work in a business that requires you to “network” with people and build relationships in order to grow your business and getting people to sign up with you.
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Sales Funnel Capture Page
When developing a capture page, which is also known as a squeeze page, the whole purpose is to get the visitor’s information. You need to have an email form on the page to enable you to capture this information in order for you to be able to communicate with the prospect in the future.
The text or video that is on the capture page needs to be impelling and intriguing enough to get the person’s curiosity built up for them to enter their details. There needs to be a massive BENEFIT to the person to get them to pass on their information. Building your email list is vital to your success bearing in mind that the average list is said to be worth $1 per month for each person who is on it (this of course could be more, or less and is just an average). This could mean growing a list of 100 will be worth $100 a month for you and then growing that list with more subscribers is your on-going purpose.
Sales Funnel Offer
Whatever your offer, you need to make it one that YOU are comfortable with and also one that you KNOW something about. Ultimately, the best suggestion is for you to obtain the product and USE it yourself. That way you will understand what the benefits of the program are and you’ll be more qualified to talk about it in a sales video or on a sales page.
Think of at least 2 offers initially and then think of other products that may help your prospects in the future so you can promote to them via your emails.
Sales Funnel Follow Up
This is the most important part of your strategy after obtaining the person’s information on the capture page. This is how you will begin the relationship building and getting the KLT factor in operation. Relationships in marketing are just as important as any other relationship. A good relationship will lead to sales and repeat sales because of the KLT factor.
Be consistent with your email messages. Send out a daily broadcast because those who “stick” with you are the ones who are the most important to you. After all, those who complain and unsubscribe are unlikely to buy from you or join you in your business depending on your particular type of business.
Developing an efficient sales funnel is going to be vital for you and your business online. It doesn’t matter what your niche or what your offer, without an effective way of collecting a prospect’s information, connecting with them and then building the relationship by on-going communication, your business will flounder. Help it to flourish by learning the skills to build and develop a responsive email list and benefit from the income potential an effective sales funnel can give you.
To the future