Whatever your business, I’ll bet you have a local market for your product or service as well as a wider and more intense one. If you have an online business, this is still relevant despite the opportunity to “spread your wings”. You need to build authority into your web presence and there is no better place to start than from a local perspective.
When targeting your market, focusing on local clients can help because you need leads and local leads are more accessible to you. In fact, marketing your website to your locality is an opportunity that you should never miss. People think that having a website, or a web presence on social media is the way to get out to more people. Of course this is true, but it’s more difficult because people are not directly accessible to you without the internet.
Having a website or a web presence is more important now than ever, but this brings in the need to know things like search engine optimization (SEO) and other techniques to get yourself seen. When it comes to SEO, it’s easier to dominate a local market with your website than a countrywide or worldwide. You have fewer people to target, but also the opportunity to start ranking for local keywords. This ranking starts to build up your authority and that will make it easier for you to rank to a wider audience in the future.
Local Marketing Is Good To Build Authority For You And Your Website
Your offer is important to any market in your niche. Just because it can be easier to get seen in your local area, it doesn’t mean you take a local marketing campaign for granted. Your offer needs to be appealing to your target audience. You must realize that it takes a well-crafted offer to have an effective promotional tool in your hands. Taking the local market for granted could mean you take your “finger off the pulse” and lose your opportunity to connect and get a good response from your local target market.
Any marketing campaign needs good copywriting. The local area is not just a good place to test, it’s a good way to improve your copywriting to get you the results you want. Good copywriting will help you get the leads you need to increase sales.
Build Authority Into Your Website To Zoom In To Your Local Clients.
The internet is the tool consumers more frequently use to search for a solution to their problems. If they’re looking for a plumber for example, they don’t look in yellow pages to find one. Or if they need to find a loca chiropractor, they go to Google and type ‘chiropractor in (your town)’ and they get a list of chiropractors in the locality.
Local SEO is key to making sure your web pages are optimized for the locality as well as the wider reach. Choosing keywords that are relevant to your market is key to having a sell optimized web page on both your website and your social media profiles etc.
Google and other search engines recognize the relevance of your website to the keywords searched for and you are able to show up in the search when someone looks for your product or service. Learning local SEO is something that will benefit you if you’re looking to get your business in front of your locality and beyond. In fact, local SEO works on the same principles, but the wider reach needs more work to take on bigger competition.
It’s a good idea to look for a local SEO course that you can take to be able to keep control of your own website.
Your local newspaper or newsletter is similar to local yellow pages. People who have a need for what you’re offering could be looking through the pages of any local publications. That way they will see if there is a conveniently situated local company who can help them. You could be looking for a commercial printing company to take care of your printing needs, so you try looking in your local newspaper. Or if you want to hire people, the local “Help Wanted” section can certainly be of help.
Whether you use online resources or offline like a newspaper, the key to getting good results is to have good copywriting on your side. A bad advert can really reflect on you and your qualities. Good ad copy speaks volumes about your professional image and capabilities. To build authority means you have to present your copy as an authority. This is relevant for your local market and the wider one. Starting local just means you can build that authority and get seen a lot easier than trying to reach a larger audience and get lost in the crowd.