Most social media marketers aim for eyeballs, but it’s engagement and reader interaction that will drive high page rankings and more followers, for increased profits. Getting more interaction on your site, blog, and social profiles is the name of the game.
Content is said to be the “king” and yet not all content gets the right interaction you may be looking for. You need that reader interaction to grow your influence and Continue reading
It has been said that networking with strangers can be seen as wasting your time. Effective networking is all about building relationships so start slowly and work up. Why? A friend of mine was complaining, “I’m doing 2-3 networking events a week – and I’m worn out.” I then asked why they felt doing so much networking was important and they replied, “One of my marketing goals is to do at least 1 networking event a week.” I then told them that their goal was just 1 each week, so why do more than that? The point is to build business relationships and gain trust. This means less is better, rather than Continue reading
Having worked in the construction industry in the past, I understand the value of alliances and business cooperation. Even though I worked as a sub-contractor to the main developing contractor as an electrician, it’s vital to coordinate and program the work together as a team. Of course, the main contractor sets out the schedule, but communication is paramount to keep everything running smoothly with a successful outcome.
If one thing goes “out of kilter” it can create real problems for the project and is generally unnecessary in my experience. It may be as crazy as one “ego” against another, which is against all the principles which I was encouraged to work in. Business cooperation and building alliances between trade company representatives who work on any project, from the smallest to the largest, is key. “Getting on” with your work mates, no matter what trade they are in, is the obvious way forward for anyone. The value to the customer also improves because of the way the job has come together and completed efficiently.
This proves Continue reading
They say “It takes two to tango”. Well, it also takes at least two to argue. It’s not possible to have an argument with someone if there is no reaction. My advice is don’t argue. If you need to find solutions to create a win/win outcome, then arguing isn’t going to serve you. The best way to reach a reasonable and acceptable outcome is to ask questions.
In coaching it’s normal to encourage people to ask questions so the other person can hear the potential solution in their own words. It’s said that coaches don’t ask questions to hear the answer themselves, but Continue reading
Sales is not the easiest of things to cope with when you have your own business. You need a plan to get sales and then to increase them moving forward, so these sales marketing tips should help you set up a good plan. It’s important to get to grips with this or there will be no revenue and therefore no business to even think about.
There are many courses out there that can help you get started, but you will learn more by taking action and Continue reading
Whatever your business, or whatever your dream, you really have to have a plan of action. The first thing is you need to know where you’re going and so the end goal is your focus and how you get there is your task. To begin with the end in mind is the order of the day.
Keeping the end in mind before you actually start is the way to develop your plan. Every race has its start and end point. The same applies to a goal in your life or business. You may have a very big dream that leads to a very big goal. You may not be able to see Continue reading
If you have been following the series, you will know that step 1 is all about building trust and rapport with your prospect. Step 2 is about asking relevant questions. Step 3 finding out everything you can about your prospect’s values and buying preferences. Step 4 about matching the product to the customer and step 5 about going into a “conditional close”.
You may think Continue reading
Hello and welcome to step 5 of the 6 steps to successful selling. We have covered everything from creating rapport (Step 1), asking relevant questions (Step 2), discovering your prospect’s values (Step 3) and matching your product or service to the prospect’s needs (Step 4).
In step 5. We will go over the “conditional close”.
You may have got this far and believe you know nearly everything you need to know to make a sale. Despite this, Continue reading
Welcome to step 4 of the 6 steps to successful selling. This step uses the information gathered from steps 2 and 3 and the need for rapport (Step 1) is still evident. This step also clarifies so much in the process because it’s all about “matching”. This is the point where you match the product or service to your prospect.
Because you have created rapport, asked questions to find out more about your prospect, their model of the world and their value systems, it’s time to tie everything together. Using the information you have, you should now be sure that your product will actually SERVE the Continue reading
Having been through step 1, talking about building rapport, step 2, asking relevant questions, we venture into step 3 of the 6 steps to successful selling. In this step, it’s all about working with the prospect’s values. Having created the rapport and asked those questions, you should now know a lot about your prospect and their view of the world and some of their buying strategy. Now you need to move on to knowing what those values are.
To find out more about their “value system”, it’s a good idea to Continue reading