General Marketing

Six Steps To Successful Selling – Step 2

The key to selling successfully, stpe 2 of 6Welcome to step 2 in the 6 steps to selling successfully. In step 1 I talked about rapport and the importance of building that rapport and trust from the outset of any relationship with a potential client / customer. Step 2 is another vital step and it’s surprising how many people don’t use this effectively, if at all.

Step 2 in the process of effective selling is: Continue reading

Six Steps To Successful Selling – Step 1

Step 1 of the key to successful salesWhen we think of successful selling, many think of making a sale of an item or service “at all costs”, but the word “sell” originates from a Norwegian word that actually means to “SERVE”. With this being the case, it’s more about service than selling. There are six main steps to selling successfully and each has its place and the sequence should really be adhered to so as to complete the process.

In this post I will talk about step 1, which is based on rapport. Rapport is Continue reading

5 Ways To Build An Active Blog Community

build an active community on blogBeing a blogger, one thing you should always strive for is building an active community of readers and subscribers on your blog. When you have great interaction, this does two things that improve your SEO without having to work to do it. You have more interaction in the form of comments and also visitors stay longer and this improves the dreaded “bounce rate”.

Here are 5 great ways to build that active community and take Continue reading