Successful sales and effective marketing needs persistence, continuous improvement and an expectation there will be a positive outcome. If you don’t believe in your success and approach every aspect of marketing with enthusiasm, creativity and a positive attitude, it would be like taking part in a yacht race with no wind to help you along. This means you have no momentum or direction, leaving your competition free to overtake you.
Attitude has a deceptive way of infiltrating everything we do. It can take us to great heights or drag us down to the depths of failure. It can energize us to do everything at the right time, or it can affect our motivation and cause us to sabotage all of the great plans we have made.
The truth is that we either own our attitude or our attitude owns us. It’s occasionally necessary to take charge of our thoughts, attitudes, and habits. Effort without focus, whether it involves marketing or any other kind of business, is almost certain to produce poor results.
Effective Marketing Is Not Served With Negative Thinking.
The impact of negative thoughts can infect your mind creating a cascading effect of self-destructive actions and beliefs. In direct sales, we need a winning attitude and a magnetic personality to influence people to become customers. That, however, is only the tip of the iceberg because a successful salesperson needs the finesse and people skills to regain lost customers, negotiate the best deal as well as ask for and get sales referrals. They also need to inspire teamwork and have the energy and optimism to overcome setbacks and keep moving forward despite of any “temporary” failure. If you don’t have a positive mental attitude, that is unlikely to happen.
Developing a positive attitude encourages the creativity and optimism necessary for nearly every aspect of marketing. This ranges from sending out press releases and sales letters to placing ads or launching a web site and dealing with people. You need to believe it’s going to work, or it could be you won’t try at all—or your efforts will be half-hearted and weak at best. Either way, you are likely to be doomed to failure before you get started.
Alternatively, if you make up your mind to be the ‘eternal optimist’, you’ll be able to take calculated risks and put your best foot forward. This might involve an integrated program of reading motivational books, listening to self-improvement audios, taking some time and effort to identify and avoid (or filter out) a lot of the negativity present in your environment. This will help you to establish daily habits that will attract beneficial people and circumstances into your life.
Running your own business and being an entrepreneur can be risky sometimes. If an expensive marketing campaign falls down or you lose a major client to the competition, you could be scrambling to make up for the loss. Despite the negativity of that, keeping a positive state of mind helps you be creative, resourceful, and energized and also enhances your ability to anticipate, adapt, and regroup.
Effective marketing needs that positive thinking to help you to counteract the negativity and move forward. Even though certain aspects of marketing are considered by some to be a gamble, the best way to deal with anything is by adopting a focused, optimistic, and positive mental attitude.