Online Marketing and Mindset https://barrieevans.com Marketing and Business Mindset Tips Wed, 20 May 2020 10:13:48 +0000 en-GB hourly 1 https://wordpress.org/?v=5.5.1 https://barrieevans.com/wp-content/uploads/2020/02/cropped-OLMM-new-Logo-1-32x32.png Online Marketing and Mindset https://barrieevans.com 32 32 The Iceberg Effect Free Book https://barrieevans.com/iceberg-effect-free-book/ https://barrieevans.com/iceberg-effect-free-book/#comments Wed, 20 May 2020 10:13:48 +0000 https://barrieevans.com/?p=4549 The Iceberg Effect free book - I want to get back into writing more on this blog, and I was going to start with writing about this free book on affiliate marketing that also includes a lot about having the right mindset. My colleague got in first with the great article, so I am sharing it here. I hope you enjoy it...]]> free affiliate marketing bookThe Iceberg Effect free book – I want to get back into writing more on this blog, and I was going to start with writing about this free book on affiliate marketing that also includes a lot about having the right mindset. My colleague got in first with the great article, so I am sharing it here. I hope you enjoy it…

Why is affiliate marketing so difficult these days? Well, I have just found out it’s due to the Iceberg Effect! Read on and I’ll tell you more.

I recently got involved with, in my opinion, one of the best training and support companies in the online marketing space. Dean Holland, who is now my mentor and trusted expert in affiliate marketing has written a book called the Iceberg Effect. In it he describes everything from his early experiences to how an affiliate internet marketing business needs to be set up in 2020.

Superb Iceberg Effect Affiliate Marketing Training In Its Own Right

I’m still waiting for my physical book to arrive, but I have listened quite intently to the audio version of the book and found it to be very informative, honest and truthful about the current situation in affiliate marketing and what everyone starting out needs to do.

the iceberg effect in online businessI can say that for a free physical product (for which I have only paid shipping and handling) it’s one of the best trainings I have ever experienced. Dean has provided enormous value and this should not be ignored. My advice to anyone wanting to have a successful affiliate marketing business, no matter what they do after, is to read and consumed this book into their thinking and take action on it.

I can say that the whole Internet Profits community is second to none in my opinion. The book is the start of the journey for anyone. Everything is backed up and 100% congruent with what Dean talks about in the book. First class, easy to understand step by step training. People who are already successful thanks to Dean’s help willingly helping others to start their journey.

The Experience Of The Iceberg Effect

Dean talks about the way any online business has to be set up in the book. This is where the comparison to an iceberg comes into play. We all know that what you see of the iceberg above the surface (the business front end) is just a small fraction of what is under the surface (the business back end).

Very often an affiliate is only able to earn from the “front end” products, which are the “way in” and the big money is left in the back end. The company that allow affiliates to promote the front end products take full advantage of upselling the high ticket items in their back end without a thought for the affiliate who introduced the customer to them. This is thankfully not the case with every company.

Dean understands this scenario better than most people and has structured their business to help his affiliates and program members to benefit from this too.

We must all understand that a successful business is a marathon and not a sprint. If you want to believe everyone who says you can earn fantastic amounts of money quickly, then you may sadly experience differently. It’s surprising how many people go out to get as many sales as they can with “cloned” product ideas that seem great, but they are not good at producing the end result required.

Dean speaks about these as “shiny objects” and he only started to see success when he ignored those things and listened to people who knew how to be successful. Dean is a testament to his own success and so thankful for the people helping him to get where he is today.

I am truly thankful to Dean and the team for helping me in every way they can. The book is a revelation for me and is something I will not just listen to in the audio version several times, but something I will read and inwardly digest for a long time to come.

Do yourself a favour and get your own free copy of the Iceberg effect because, if nothing else, the information is eye opening and will help you a lot. You can see Dean explain more about it and get your copy here. Good luck in everything you do.

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Can One Be Financially Free With A Home Business? https://barrieevans.com/financially-free/ https://barrieevans.com/financially-free/#comments Fri, 10 Mar 2017 11:14:50 +0000 https://barrieevans.com/?p=4043 is being financially free possibel with a home business?When you start out in home business, the first question that probably comes to mind is: "will I ever build my business to earn enough money to become financially free?" It doesn’t matter what the business, financial freedom doesn't just happen overnight. If your business is selling products from your own warehouse or factory, selling e-books (written by you or reselling), digital download products, or offering a valuable service, there are some definite "musts" for]]> is being financially free possibel with a home business?When you start out in home business, the first question that probably comes to mind is: “will I ever build my business to earn enough money to become financially free?” It doesn’t matter what the business, financial freedom doesn’t just happen overnight. If your business is selling products from your own warehouse or factory, selling e-books (written by you or reselling), digital download products, or offering a valuable service, there are some definite “musts” for success.

To Be Financially Free You Must RESEARCH Your Business Idea First!

If you can’t think of a product or service to offer, you can always opt for a “ready-made” home business. This type of business is one that is set up by another individual or company and you are trained to sell their products to others. This can be in affiliate marketing or network marketing (MLM), whatever you’re preference. But before delving into this kind of business, make sure you research the opportunities available. Be sure to find out what types of products and services you’ll be able to offer to your clients.

Don’t jump into every “good opportunity” you see. Make sure you read what each business opportunity has to offer. Compare each one and check out their value-added services and the investment required. This will include what’s involved to join, promote, and continue with the business.

Make sure you choose a home business opportunity that you feel comfortable with and will enjoy doing for a long time. If you enjoy your business, you’re more likely to succeed and become financially free.

Choose A Business That Fits Your Personality

Not every business type will be right for you. Choose one that fits your personality. If you enjoy sales and are very good at it, then go for a business that allows you to interact with people by phone, e-mail, or face to face. This business may be direct sales to the end consumer, business-to-business sales, or networking to help others achieve financial freedom.

If you prefer to promote online and do your own thing without much interaction, start a home business that allows you to do this. If you want to partner with a company to promote their products or services, find out if they will close the sales for you. If they will do this, you’ll have the freedom to promote and build the business doing what you love most.

Work Diligently from Home

Now you’ve decided on the type of business, it’s time to work! Don’t assume that working from home will be easy. As with any other business, you must really work at it. Put together a business plan setting realistic goals to earn money and achieve financial freedom over time.

Then look for ways to promote your business for real results. Beware of promotional companies that sound too good to be true. There are some very dependable promotional companies, but there are also many scams. Research a company well before paying into their programs. Look for those that have been around a while and have a good reputation. Ask questions in business related forums to get advice and to find resources on promotion.

Create a Steady Cash System

Unlock financial freedom from homeWhen you’ve promoted your business for a while and start getting sales, work out the things you need to do to build up a steady cash system for the future. Find ways to maximize your efforts. Develop and publish more content on your website to attract additional search engine traffic. Find a relevant “giveaway” to build up an email list of people you can promote your products and services to. Keep adding products or services to get repeat business. These will help you continue with success for the long run. Your income will be steady and you’ll be able to make money on a full-time basis.

Continuing Education

Learn all you can about your business and products. If you’re selling e-books written by others, be sure to read them so you’ll know the quality and details of the items you are selling. If offering a service, learn how to offer it in the best way possible.

Don’t forget to learn the marketing skills you will need too. You can easily find online home study courses to help you learn new trades or improve on your skills.

The more you know about your business and products, the better you’ll be able to promote them and help your customers when they have questions.

By following these simple steps, you’ll be able to start a home business that brings you satisfaction each day and you will be on the way to being financially free.

Barrie Evans

 

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Writing For More Reader Interaction https://barrieevans.com/reader-interaction/ https://barrieevans.com/reader-interaction/#comments Sun, 12 Feb 2017 17:34:32 +0000 https://barrieevans.com/?p=4028 interaction from your reader with better writingMost social media marketers aim for eyeballs, but it’s engagement and reader interaction that will drive high page rankings and more followers, for increased profits. Getting more interaction on your site, blog, and social profiles is the name of the game. Content is said to be the “king” and yet not all content gets the right interaction you may be looking for. You need that reader interaction to grow your influence and]]> interaction from your reader with better writingMost social media marketers aim for eyeballs, but it’s engagement and reader interaction that will drive high page rankings and more followers, for increased profits. Getting more interaction on your site, blog, and social profiles is the name of the game.

Content is said to be the “king” and yet not all content gets the right interaction you may be looking for. You need that reader interaction to grow your influence and get more followers and customers/prospects for your business.

What Is The Best Way To Get More Reader Interaction?

There are several ways to accomplish this through the content you write.

  1. Know your niche. Give people interested in your type of business the content they want. How do you know? Answer their frequently asked questions, comment on what they say, and hang out where they do. Offer advice, hints, and tips they will not only read, but share.
  2. Join the conversation. Web publishing allows your information to spread far and wide, but it should not be a one-way street. Join in conversations. Don’t be a lecturer. Comments, likes, shares on your part will encourage others to behave in the same way.
  3. Invite guests. Guests broaden the conversation and reduce the need for you to crank out more content. Inviting guest bloggers and encouraging contributions builds relationships with your existing followers but can also bring in new ones connected with your guest.
  4. Create surveys and polls. People love to be asked what they think. Create short surveys and polls to get information and encourage an atmosphere of interaction. You can also give them an incentive or little surprise thank-you gifts, such as special reports, handouts, cheat sheets, and other free information items that can also broaden out the conversation in relation to your niche.
  5. Create contests. Everyone loves a good contest. Make contests related to your niche and the free items you wish to give away, or products you wish to sell.
  6. Perk up their passions. Choose hot topics that are currently being discussed a lot or items in the news. Avoid being offensive or controversial, but do ask what they think.
  7. Use images strategically. A picture is often worth a thousand words. Use images to support your content and grab attention in a way that a headline might not. The image could also encourage comments and other forms of engagement.
  8. Use PowerPoint decks and videos. If a picture is worth a thousand words, a good deck or video could be worth tens of thousands of words. Post on prominent social sites and embed in your own site or blog. Consider including a transcript to post on the social site page and you will pick up traffic based on keywords. Turn on the comments section and see what people are saying. Engage in conversation with them as appropriate.
  9. Don’t skimp on tags. Think of tags as keywords that will drive traffic in a number of ways. The easiest these days is that users of social sites can click on a tag and see all of the latest information published in relation to that tag. Tagging is therefore one of the best ways to attract a niche audience, who will be the most interested in engaging with you.
  10. Create your own discussion board. If you have a website or blog, add your own discussion board where you can post in-house comments and threads that will encourage interaction. Q and A as well as FAQ formats work well in driving engagement.

What would happen if you focused on writing for more reader interaction, rather than more traffic? Try these suggestions and test out your theory. The results may surprise you!

Barrie

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6 Great Questions That Will Help You Find Your Focus https://barrieevans.com/find-focus/ https://barrieevans.com/find-focus/#comments Wed, 08 Feb 2017 17:34:32 +0000 https://barrieevans.com/?p=4023 the importance of finding your focusOne of the most important things you need to do when looking to start and work your own business is to find your focus. It’s very easy to feel overwhelmed and lose yourself in the amount of work there seems to need to get done. If you’re feeling that there is a ton to do and you have no idea where to start, would you like to know that each step you take leads you in the right direction? Would you like to narrow your “to do” list down to a few key items and]]> the importance of finding your focusOne of the most important things you need to do when looking to start and work your own business is to find your focus. It’s very easy to feel overwhelmed and lose yourself in the amount of work there seems to need to get done.

If you’re feeling that there is a ton to do and you have no idea where to start, would you like to know that each step you take leads you in the right direction? Would you like to narrow your “to do” list down to a few key items and let go of the rest? Would you like to work smarter, not harder?

These six easy questions will help you do just that. Answering them will help you find your focus so you can do what you want to do and feel great about your life while you’re doing it.

Find Your Focus Today With These:

  1. What do I care about most? Or, where is my heart leading me?
    Only when you allow yourself to do what you care about most will you begin feeling better about your life.
    Asking this question will give your HEART a space to speak and be heard. When we get wrapped up in all the “stuff” we have to do we often overlook what our heart wants.
  2. What do I really, really want to do? Or, ask yourself “is this what I really want?”

    If the answer is “no”, ask yourself why you’re doing it and then find a way to stop doing it. So much life is wasted doing things we don’t want to do.
    Doing what you really want is a process of identifying and letting go of the things that you don’t want and replacing them with things that you do want. Over time you’ll rebalance your life to include MORE of what you want to do.
    This question will give your DREAMS an opportunity to come to life. This one question could set your life on a new course.

  1. How do I want to feel while I’m doing what I’m doing?

    If what you’re doing doesn’t give you pleasure while you’re doing it, you may be on the wrong track. Why? Because “doing” takes up much more time then the result. The result happens once. We reach each goal only once and then it’s over. The journey to our goals is what fills our life with experiences. If you’re not feeling good during the “doing” (aka – the journey) is it really worth it?
    This question allows your SPIRIT to come alive – to be experienced. Give yourself permission to do things that feel good and you’ll live an inspired life.

  1. What is the “for sake of what” behind what I’m doing?

    lots to do? Find your focus and get it doneAnother way to word this question would be, “In the big picture of my life what purpose does this action serve?” If the answer isn’t clear you may be letting life lead you.
    This question helps you CONNECT THE DOTS and make better choices for your life. Basing your actions on a clear purpose puts you in the driver’s seat which means you are LEADING your life instead of letting it lead you.

  1. What am I going to do?

    Make a list of all the things you care about and all the things you really want to do and prioritise them with a “1-2-3” approach. Rank your list in order of importance.
    Of course, we make choices (decisions) about what we’re going to do all day long BUT how often do we make choices after asking questions 1-4? Answering the above questions FIRST will give you the opportunity to bring more of what you really want into your life.
    This question requires a CHOICE be made. Now you’ve narrowed your focus!

  1. How am I going to do it?

    After narrowing your focus create a mini action plan for each item. Write down the steps you’ll need to take to make it happen.

    Tip: only focus on 1 or 2 things at a time (ex: over the period of 1 month). Don’t try to do everything at once. That will just lead to overwhelm. Give yourself a chance to worker smarter and you will get more done.
    This question will inspire you to TAKE ACTION. Nothing happens without it. In order to create the life you want you have to give your dreams, heart and spirit a voice and space in your life. However, this alone won’t make things happen. You must channel all these things into a clear course of action.

Instead of jumping into your “to do” list, take some time to reflect upon these questions. By doing so you’ll put yourself on a life and/or business path that reflects more of what you really want. Determine and find your FOCUS first and you’ll live a fuller, richer life.

Barrie

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Changing Habits To Improve Your Personal Life https://barrieevans.com/changing-habits/ https://barrieevans.com/changing-habits/#comments Thu, 17 Nov 2016 14:34:50 +0000 https://barrieevans.com/?p=4010 Changing habits helps us to improve lifeHabits, oh those nasty habits. Changing habits is not easy, but to improve your personal life and possibly your business life, you need to eradicate those bad habits. Habits are developed from training, influences, observation, and practice. We develop many habits throughout our life, which some are good and others are bad. Good habits we can keep, but if one wants to improve their life the]]> Changing habits helps us to improve lifeHabits, oh those nasty habits. Changing habits is not easy, but to improve your personal life and possibly your business life, you need to eradicate those bad habits.

Habits are developed from training, influences, observation, and practice. We develop many habits throughout our life, which some are good and others are bad. Good habits we can keep, but if one wants to improve their life the bad habits have to take a hike. Getting rid of bad habits is not easy, especially if an addiction is involved. For this reason, we can take a few steps to learning how you can change your habits.

Changing Habits Is Harder When Making Excuses

How many people do you know who go through life making excuses?

Anytime these people see something complicated, they will often make excuses why they cannot deal with the problem. “This is just the way I am.” This is a common problem in the world, which we’ve all heard billions of times. If you are out to improve your life however, you need to say, “This is something that hinders me from achievement and I have the power to change it.”

The first key to success is stop making excuses. Learn how to tell the truth. The truth is the only answer that leads you to improve your personal life. Once you learn to tell the truth, you will need to commit self to learning and developing new habits.

Start by choosing a new habit and being committed to it. Today I plan to drink more water. Some don’t like water, yet water is our way of living healthier. Instead of “not liking” something that will save your life, start saying “today I will drink more water”. Even if you start out drinking a glass for the first couple of days, you are making changes.

“Today I am going to stop judging others and myself”. This is a common mistake people make in the world. They spend time judging others and themselves. This gets them nowhere but in a world of chaos. You make your bed, you must learn to sleep in it, which is why you should change your ways. Judging is only for our Master in the sky.

Negative Thinking Doesn’t Help In Changing Habits

Do you think negative? I can’t change this. My life is full of nonsense, I can’t swing it anymore. Why me? Who put a tag on my head, saying persecute me. If you spend your life thinking negative and improve your life by making habit changessaying negative things, try changing your ways today. For instance, say, I can change something and I am going to. Instead of saying life is full of nonsense; accept it as truth yet move ahead to make your life better. “Why me” is a common question, which no one knows why, yet we have to accept it, make better decisions and move ahead. If you feel persecuted, ask yourself what you’re doing that makes you feel this way. Do you have friends or family members weighing you down? If so, then tell them to “but out” and go make new friends. No one in life is worth you constantly suffering this negativity. You have the power to make changes, but you don’t have the power to change other people.

When you start to make changes to improve your life, start small. Instead of rushing into everything, take baby steps to success. Too many times people try changing habits overnight, which leads to frustration.

When you are working to change your life and habits make sure you seek support and feedback. You do not have to walk the road to success alone. Feedback is found at your library, the Internet, at colleges, and so on. You will find support inside these channels too. Ask someone you trust to support you and give you feedback when you need it. Changing habits takes a little time, so work patiently and consistently and see the benefit of those changes improve your life.

Barrie

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Networking In An Effective Way https://barrieevans.com/effective-networking/ https://barrieevans.com/effective-networking/#comments Sat, 29 Oct 2016 11:50:31 +0000 http://barrieevans.com/?p=3970 networking in an effective way is smartIt has been said that networking with strangers can be seen as wasting your time. Effective networking is all about building relationships so start slowly and work up. Why? A friend of mine was complaining, “I’m doing 2-3 networking events a week – and I’m worn out.” I then asked why they felt doing so much networking was important and they replied, “One of my marketing goals is to do at least 1 networking event a week.” I then told them that their goal was just 1 each week, so why do more than that? The point is to build business relationships and gain trust. This means less is better, rather than]]> networking in an effective way is smartIt has been said that networking with strangers can be seen as wasting your time. Effective networking is all about building relationships so start slowly and work up. Why? A friend of mine was complaining, “I’m doing 2-3 networking events a week – and I’m worn out.” I then asked why they felt doing so much networking was important and they replied, “One of my marketing goals is to do at least 1 networking event a week.” I then told them that their goal was just 1 each week, so why do more than that? The point is to build business relationships and gain trust. This means less is better, rather than the “do as much networking as you can” belief of many.

The Effective Networking Myths And Truths

Myth 1: The more you network, the more effective your networking activity becomes.

Truth 1: It’s a lot more important to be well-known in 1-2 rather than several more groups. You can be spreading yourself “too thin” and building relationships is a hard task in this case. Don’t forget that networking is all about building relationships with people. This is why you get more from LESS! It’s easier to form relationships with people you see regularly.

I asked my friend how the networking was going. “I don’t think I have had any business out of it for at least the last six months” was the reply. They then went on “but everyone knows that you build a business by networking!” Is it REALLY serving a purpose with NO business is at least six months? I doubt it!

Let’s look at a typical networking example and see if it resonates with you:

You meet someone new and you introduce yourself and ask what they do (30 seconds). They answer you by muttering something about law as you’re checking them out. They ask you what you do, and you tell them. Because neither of you are at all interested in the activities of the other, you stare blankly at each other for a few seconds before stating you need a “refill”.

Myth 2: The cocktails and “nibbles” circuit is the way to network to success

effective networking is not about cocktails and nibblesTruth 2: Networking with total strangers to build business is as effective as going to a bar to get married. How likely is that to happen – not very!

Effective Networking Takes More Time!

You’re not going to meet a business “soul mate” at your first networking event and here’s why:

  1. Would you do business with someone after meeting them for the first time and getting handed a poorly printed card. You only spoke to them for a minute or two, so why would you do business with that person?
  2. Business is built on relationships and not a few well spoken words, no matter how effective they are.
  3. Many of us have problems in explaining what we do, especially when inexperienced in this type of event. Then there’s the added skill of actually listening for what prospects need.
  4. Networking with strangers is not as targeted or specific as you want. In fact, it can be completely random. In many cases, networking is as effective as cold calling, which is among the least effective marketing tools there is.

Is networking, therefore, a waste of time? Absolutely not!

Effective Networking Requires A Smarter Approach

Here are a few pointers for you to think about:

  • You can network effectively over coffee or lunch with people one on one. Get to know them and their business. They may become a prospect, alliance partner, or referral source. But aim first and foremost to build trust and a business relationship. The rest will follow naturally.
  • If you prefer to network with strangers, make sure to go with the goal of making 2-3 lunch or coffee appointments with people you find interesting.
  • You can ask every happy customer you have (because they are all happy, right?) for a referral. Ideally someone interested in your goods or services. You can call and use the referrer’s name like this:
    “Hi I’m Joe from (company name) and George said I should call. Isn’t George a great guy?”) You already have one thing in common – George!
  • Write out a list of businesses or people you want to network with who fit into your target market. If you sell software, you may want to meet IT managers at medium-size companies. Compile this list and put it in your little black book or PDA. Focus your attention on reaching out to only those people – or people who can refer you to somebody in that field.
  • Join groups outside of your business and spend time doing non-business activities. These can be in civic, social, religious, recreational, musical, athletic groups – the list is endless! Build relationships with people in your particular group. A person in your group may be looking for a rewire for their house and you’re an electrician. Being the only electrician in the group, you’re introduced to the person in question. You get the job and the client is delighted! Do you think you can build up a reputation quickly this way? You bet you can!
  • So you go to a “standard” networking event with your target in mind. Your goal might be “to meet three people on my target list, so get their business card so I can follow up for breakfast, lunch, coffee or a round of golf.” A traditional “networking event” now becomes simply the first phase of your overall strategy, not an end in itself.

Effective Networking Is Done With People Who Know You, Like You, Or Have Done Business With You.

effective networking builds trustMyth 3: Networking is about getting more people to know what you do.

Truth 3: Networking is about getting people who already know you to share opportunities where you can be helpful to each other.

You can make 2-3 phone calls a day to connect with people from past jobs, former clients, or influential people who have expressed interest in you and your service in the past.

We all have a “fan base” that we don’t take advantage of.

Get in touch with friends, colleagues, mentors, and family to mine the connections you already have at your fingertips.

Get out there and start the process of effective networking. Make it worth your investment of time and energy by networking the smart way.

Barrie

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The Positive Power Of Listening And Building Rapport https://barrieevans.com/listening-power-build-rapport/ https://barrieevans.com/listening-power-build-rapport/#comments Mon, 17 Oct 2016 16:20:45 +0000 http://barrieevans.com/?p=3963 build rapport with the power of listeningOne of the most vital skills for any effective communicator is the have the power of listening. The skill of listening isn’t taught in school, and it’s something that should be developed more. Listening is a powerful skill that can be learned effectively and practiced. It’s amazing how much more respect and esteem you will get by listening rather than talking constantly. Isn’t it funny how sometimes you can link a specific phrase to someone? I once knew a guy called Ray kept saying “I hear you” when he was listening to me talking. Even though I liked this characteristic, I often wondered whether he was saying that because he actually heard, or that he maybe disagreed with what]]> build rapport with the power of listeningOne of the most vital skills for any effective communicator is the have the power of listening. The skill of listening isn’t taught in school, and it’s something that should be developed more. Listening is a powerful skill that can be learned effectively and practiced. It’s amazing how much more respect and esteem you will get by listening rather than talking constantly.

Isn’t it funny how sometimes you can link a specific phrase to someone? I once knew a guy called Ray kept saying “I hear you” when he was listening to me talking. Even though I liked this characteristic, I often wondered whether he was saying that because he actually heard, or that he maybe disagreed with what I was saying. It may have just been a habit and he wasn’t listening anyway.

Either way, there is a big difference between hearing and listening. Hearing refers to the physical dimension of the hearing process, which is when sound waves strike the ear and the brain processes them into meaningful information. To “listen” actually involves far more than hearing what someone says. This will mean a person paying attention and focusing on the subject in order to understand and respond appropriately.

Understanding More Using The Power Of Listening

Humans have basic and complex needs. Among the most basic is the need to understand and to be understood. The most effective way to understand people is by listening to them. Not only that, when people realize you have truly listened to them, you’ll gain more than just their respect, they will value you and recognize your credibility to speak.

Consider you own feelings when someone really listens to what you have to say.

It makes you feel good doesn’t it? You actually feel understood and there is a better “connection” to the person who is listening. When they show interest, you feel they really care.

An Important Element Of The Power Of Listening Is The Ability To Attend.

To be able to be in “attend” mode is where we focus in on a message and filter out others that are distracting us. It’s being able to focus on what a person is saying, and ignoring everything around us that’s happening at the same time.

Someone said once that the reason history repeats itself is due no one listening the first time around. The first time I heard that, I realized history had a habit of repeating itself, especially around bedtime at home! That was when my kids practiced attending. Focusing on what they were doing (not homework I hasten to add), they would ignore me because every time I reminded them it was bedtime!

Our overwhelming urge to talk is one of the biggest distractions to attending.

talking can kill the power of listeningThe desire to talk is immense and it’s so powerful that while the other person is talking, we are actively thinking about what to say next, and waiting for our opportunity to speak. When we are focusing on what we are going to say or interject. Our attention drifts away from what the person is saying to our own thoughts. We may appear to be interested and attentive, but we can distracted by our thoughts or something else that’s happening at the same time so easily it’s frightening! This is perhaps the point where we do fall into hearing and not listening. Our attention has drifted onto other things and is therefore not concentrated on understanding and responding.

True listening is a skill that needs to be learned and practiced. This is because the mind functions seven times more quickly than it’s possible to speak. The mind needs to be slowed down so that we can focus on what the person is saying without paying attention to other thoughts or distractions that are irrelevant to the situation.

An Example Of The Power Of Listening And Building Rapport

This example comes from “The Success Principles” by Jack Canfield.

One thing Jack writes about in the book is how to use the power of listening to build rapport and connections with people. This is the result from a series of four questions used in Jack’s personal and business situations. The questions are asked one after another.

The first time he tried this was with his sister, Kim. He asked the first question and listened to her answer. When she finished, he asked the next question, and continued after he got the answer through all the questions.

After all this, Kim smiled said to him “That’s the best conversation I think we’ve ever had. I feel so clear and focused. I know exactly what I need to go and do now.  Thank you” He was amazed as he hadn’t said a word except to ask the four questions, and had resisted the inclination to jump in with his own responses. Jack has found that this works every time and frequently uses this method.

It may be useful to look this up and craft your own questions. The important thing is to site and listen to the answers and avoid the urge to respond in any way. The answers given by the person can be just the thing they are actually looking for to gain clarity in a given situation. This seemed to be the case in the example of Jack Canfield’s sister.

Take a moment to think of a question, or ultimately a series of questions you could use to practice actively listening, and resisting the temptation to speak. When you have the opportunity, use your question or questions to experience a great way to build rapport with others through the power of listening.

Barrie

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Why Does Your Brain Need Exercise? https://barrieevans.com/exercise-your-brain/ https://barrieevans.com/exercise-your-brain/#comments Wed, 28 Sep 2016 13:59:50 +0000 http://barrieevans.com/?p=3949 Exercising your brain can help improve focusI don’t know if you have even thought about the fact you should exercise your brain. Are you aware of the many benefits of doing so? Having all the available facts should help to motivate you to take part in this form of exercise. Firstly, exercising your brain will keep it healthy. It’s a great way to rejuvenate your brain and also stimulate it. The benefits to you and your business could be immense, especially if you're struggling with any of the things discussed in]]> Exercising your brain can help improve focusI don’t know if you have even thought about the fact you should exercise your brain. Are you aware of the many benefits of doing so? Having all the available facts should help to motivate you to take part in this form of exercise. Firstly, exercising your brain will keep it healthy. It’s a great way to rejuvenate your brain and also stimulate it.

The benefits to you and your business could be immense, especially if you’re struggling with any of the things discussed in this post.

Exercising Your Brain Helps Stress And More

Stress can affect the brain in a lot of negative ways and is a huge problem for many people. Exercising your brain is a good way to reduce stress, but it may be difficult to be rid of all stress. It’s not something any person likes to admit as they get older, but cognitive abilities tend to decrease. This is totally natural so stop panicking right now.

This doesn’t have to be the ultimate end though; you can keep your mind sharp by keeping it active. Experts have proved that the brain the ability to keep on learning and changing no matter how old you are. This means it doesn’t matter what you’ve been doing up to now – you have the power to get your brain working as well as it ever has, or even better!

Are you or have your been finding it hard to concentrate on what is going on around you? It may be that you read a chapter in a book, but when you reach the end you don’t remember much detail about it? This is because of your brain’s focus and having difficulty focusing on what you are doing. People who like to constantly multi task find it really hard to concentrate on one thing. They have programmed their brain to take on a few things at once instead of just one thing at a time.

There are a few exercises for the brain that will help you focus your attention on it. This is a very valuable skill that you can adopt for other things in your life as well. You may find it difficult at first, so be prepared for a little frustration, but don’t give up. The goal is to get past these hurdles so you can accomplish more that you ever thought possible, so remind yourself of that end goal and imagine yourself doing them.

Exercise Your Brain To Improve The “Processing Speed”

When you work hard on exercising your brain, you’ll begin to notice your “processing speed” improving. You’ll see that it takes a shorter time to complete certain tasks. You’ll understand things you read the first time and won’t need to read them again. There may be things you struggled with in the past that now come to you like someone has flicked a light switch because now you can see things clearly.

exercise your brain for more ideasSo you can keep yourself working to your maximum efficiency, it’s important to exercise your brain and reap the rewards. The last thing you want in your business and your life is to let the skills you already have suffer, so keep them sharp. As you get older, don’t be afraid to continue to learn new things because there is plenty out there in this world for you to understand. Make a list of all the things you want to explore. When you go through the brain exercising procedures, find ways to learn these things and get twice the benefit from your efforts.

It won’t be long until you notice significant changes in your thought process. You’ll begin to remember more, process information faster and focus your attention where you want it be. These benefits will your life more enjoyable regardless of what you are doing.

I hope now that you’re aware of the many great benefits of exercising your brain. Now you are aware, it’s time to find some activities to take part in. You can do these on your own at home or you can find some resources online. You can also do this with someone working with you, so explore all your options. The key is to find brain exercises that intrigue you. Make a commitment to exercise your brain regularly to get the best from it.

Barrie

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What To Do When You Lose Your Focus. https://barrieevans.com/lose-focus/ https://barrieevans.com/lose-focus/#comments Tue, 20 Sep 2016 11:48:38 +0000 http://barrieevans.com/?p=3940 It's easy to lose focusWith all the distractions around these days, it’s too easy to lose focus on what you have to do or complete your tasks on time. There are times when life seems to “get in the way”. Then the negative factors kick in. There’s not enough time. I am working too hard with no end in sight. I Can’t DO IT!!! I can relate to this a lot recently. I do quite a lot of things anyway, but recently there have been weddings for 2 of my sons, my mother fell and broke her hip. This led to me going to the hospital nearly every day as well as helping to care for my elderly father. Don’t get me wrong, these things I NEED to do, but when you’re focused on getting business stuff done, these distractions are a real]]> It's easy to lose focusWith all the distractions around these days, it’s too easy to lose focus on what you have to do or complete your tasks on time. There are times when life seems to “get in the way”. Then the negative factors kick in. There’s not enough time. I am working too hard with no end in sight. I Can’t DO IT!!!

I can relate to this a lot recently. I do quite a lot of things anyway, but recently there have been weddings for 2 of my sons and my mother fell and broke her hip. This led to me going to the hospital nearly every day as well as helping to care for my elderly father. Don’t get me wrong, these things I NEED to do, but when you’re focused on getting business stuff done, these distractions are a real hindrance! The sequence of events came one after the other: One wedding, my mother falling and then the other wedding, my mother going to rehab in another town… and on it goes! Then things started to get behind and it was affecting everything. It’s hard not to get stressed and worry, but that doesn’t serve me…

Is it any wonder I lost focus?

When I Lose My Work Focus I Reassess And Reset.

Because getting stressed doesn’t serve me, I tend to look at things in the light of day and reassess. This usually means I reset my thoughts and write things down. This helps to get everything out of my head and get things back into perspective. To be honest, this is helping me to do just that. Ok, so I still have to deal with getting to the other town to see my mother, but I set that into my routine and work the other things around. It’s really not a big deal if you look at things sensibly.

The distractions can take a hold of you if you let them. They rule your life because they are necessary things to have to deal with. Because of this, the high focus you have on your goals and business tends to “move to the background”. Before you know it, everything is going south!

When You Lose Focus, You Lose The Ability To Be Rational!

don\'t lose focus on your purposeAll of these distractions can send you into a spin! You worry about everything around you, start to rush things and then things get missed out. Important things are forgotten because you have to get somewhere quickly. Your deadlines are getting closer and you’re getting into “panic” mode.

The important thing is to take control of it before it takes control of you! That is why it’s a good idea to sit down and reassess things. Don’t panic because, much like getting stressed, that doesn’t serve you either! Get yourself a coffee (or your favourite beverage), a notepad and pen and sit down to get everything into perspective. Write down where you are, what you have to do and the extra things you have to fit in. Reset your plan and work from that point.

If you have clients and you have deadlines to meet, talk to those people and explain your situation. In my experience, most will understand and give you a little leeway. If there’s one that won’t rearrange, then concentrate on getting their work done first. For those who are prepared to rearrange, agree a new schedule and get it done in your new routine. Communication is the key to everything.

If you find yourself in a situation similar to mine or anything at all that makes you lose focus, stay calm and reassess where you are. Remember that these kinds of distractions are usually temporary. Be prepared to make changes to ensure you regain the focus you have lost.

Barrie

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Developing Alliances And Value With Cooperation In Business https://barrieevans.com/business-cooperation/ https://barrieevans.com/business-cooperation/#comments Fri, 29 Jul 2016 09:28:51 +0000 http://barrieevans.com/?p=3932 forming alliances and business cooperationHaving worked in the construction industry in the past, I understand the value of alliances and business cooperation. Even though I worked as a sub-contractor to the main developing contractor as an electrician, it’s vital to coordinate and program the work together as a team. Of course, the main contractor sets out the schedule, but communication is paramount to keep everything running smoothly with a successful outcome. If one thing goes “out of kilter” it can create real problems for the project and is generally unnecessary in my experience. It may be a crazy as one “ego” against another, which is against all the principles which I was encouraged to work in. Business cooperation and building alliances between trade company representatives who work on any project, from the smallest to the largest, is key. “Getting on” with your work mates, no matter what trade they are in, is the obvious way forward for anyone. The value to the customer also improves because of the way the job has come together and completed efficiently. This proves]]> forming alliances and business cooperationHaving worked in the construction industry in the past, I understand the value of alliances and business cooperation. Even though I worked as a sub-contractor to the main developing contractor as an electrician, it’s vital to coordinate and program the work together as a team. Of course, the main contractor sets out the schedule, but communication is paramount to keep everything running smoothly with a successful outcome.

If one thing goes “out of kilter” it can create real problems for the project and is generally unnecessary in my experience. It may be as crazy as one “ego” against another, which is against all the principles which I was encouraged to work in. Business cooperation and building alliances between trade company representatives who work on any project, from the smallest to the largest, is key. “Getting on” with your work mates, no matter what trade they are in, is the obvious way forward for anyone. The value to the customer also improves because of the way the job has come together and completed efficiently.

This proves that a construction project will run better when there is good communication, a feeling of “fitting in” with the whole thing and working TOGETHER! Egos are discouraged because they get in the way, but, as in many life models, they do exist. The greatest success is always based on the best cooperation and the best alliances.

Developing Alliances And Business Cooperation Online.

When I started working online, I believe that this cooperation can prove healthy in any business and developing alliances can only be a good thing. Of course, there is already a culture of cooperation and alliances with things like affiliate programs. Those who develop the products and sell them using affiliates are in effect using “sub-contractors” to whom they pay a commission for getting more sales.

Any form of business can use this cooperation principle, whether it’s in affiliate programs, ad coops or even in blogging. A newbie blogger needs to learn the right skills and build their confidence. When the internet was in its infancy, a new blogger learned much the same as they do now, but without the massive competition that is around now. It can be daunting at the very least writing and publishing a blog these days because of the millions of sites out there.

The questions arise:

  • How can I get seen?
  • How can I promote my website and get it ranked?
  • Am I WASTING my time?

What they need is SUPPORT. That’s where an alliance or club that offers help and guidance to a new blogger comes into its own, and they can only benefit. Working with other online business owners and bloggers takes a lot of the overwhelm out of getting that first post written and published. Encouragement from the community, however small, is essential to helping the new blogger to continue and flourish.

cooperation and alliances for business ownersThe newbie learns new skills and then shares the value in their new blog posts. Because of the alliance with other business owners, that content gets shared. From this point it can start to get interesting. It’s not too common for things to happen “overnight”, but imagine writing something that really connects with people and goes viral! The magic of the internet is you don’t know what will happen until it’s out there. Some things will happen and others won’t. The important thing is to consistently keep learning and keep sharing that value and you will progress.

Another great way to develop alliances is to subscribe to other blogs and comment on them. You will get noticed and can start to receive more traffic from this. This is extremely valuable if you find relevant niche related content to expand your influence and you use blogging for your business.

Business Cooperation And Alliances Through Groups.

Having been involved over time in tribes and small work groups to encourage progression with my business and my blog, one of the best places I have found is the Power Affiliate Club (PAC). There are several expert authors, of which I am privileged to be one, all of whom are willing to help new bloggers to move forward. It may be with simple advice, but also with encouragement to move forward and create that new blog and see it grow. Everything starts from a seed and grows to a flourishing plant when tendered for carefully and nurtured. Online business and blogging requires the same. If you have several people helping to feed and nurture that blog popularity initially, it’s surprising how it can grow and develop.

Everything starts with developing relationships. You can’t have an alliance with nobody. When you have started that relationship, you can form a group on social media or something like that and share your ideas and blogs etc. This is the formation of your own alliance and a good way to create better relationships and build a clientele for the products or business you promote too.

There are many ways to get started, but the important thing is to take that first step. Any new online business owner needs to learn skills, especially communication and generating content to entice people into their circle of influence. Don’t be afraid to work together in an alliance and take advantage of business cooperation to move forward.

Barrie

Check out other posts from the PAC July Blog Carnival

Blog Carnival

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