One of the common mistakes that new online marketers make is to first create the site and then think of ways to get guaranteed website traffic to it. This is not the best way to start out. The first thing to do is to develop or think of the product you are promoting, know the market and then do the necessary analysis of the competition, then develop your website around good visitor numbers, good keywords targeted to your product, but most importantly WITHOUT too much competition.
When you have carried out the analysis, then you are ready to build your site around your keywords and phrases. This will be part of your initial Search Engine Optimisation (SEO), which is one of the key things you need to be able to get organic traffic from the search engines. If you do this the right way, then there is no reason why you can’t see traffic almost straight away.
SEO is comprised of two elements: relevant keywords and backlinks or, as some people refer to them, incoming links. Before you develop your website, you will need to have an idea of the keywords that you want to target and make sure that they are included in the website’s content in order to get guaranteed web traffic. It’s generally recommended that when you first start out, you should go for the lower-search volume keyword phrases, rather than the more competitive general terms. The last thing you want is to be lost in the thousands of sites that are competing for high ranked keywords, when targeting keywords that are relevant to your product, are longer phrases and have less competition. That way you are more likely to be successful and make money more quickly.
Here is a simple example of keyword choice:
Say your business focuses on jewellery, you might want to identify a more specific keyword like “costume jewellery” or even more narrow, like “costume jewellery earrings”. The keywords that you will include on your website should be the exact terms that people are looking for when they do a search online. And you can find these keywords very easily by using the Google Adwords Keyword Tool which is completely free of charge or my making use of another great resource, Market Samurai that you can use free or take the paid option for even more features.
Each of these tools give you keywords that are relevant to your business and also provides information about how competitive the keywords are, how often they are searched for, and how much people are bidding on them for PPC ads. You want to locate the lower-searched terms that have less competition. Identify three to five that you can use early on in your website or blog.
In general, each keyword should be used once in some sort of important position in your site or on your blog (like the title or page header) in the first five words of any description following the title or heading, and in the last sentence of the content. In the body of your content, it should be used no more than three percent of the time. Before you start looking for backlinks, you want to have at least five articles (of about 500 words) on your blog or at least five pages of your website.
Then you can start working on getting backlinks to your site. You can do this by submitting articles about your business to article directories, Squiddoo, HubPages, or article directories and linking them back to your website, making sure you use the keyword or phrase as an anchortext (the text you use to make the link to your site) that is relevant to your content. Use different anchortext wherever you can to get more relevance back to your site. Another good way is comment on blogs and forums that are related to your industry, and include your link in your comments. The higher the page rank of the site you link to your site from the better.
This has been a simple and basic guide to getting guaranteed website traffic. The better the quality site that links to your site, the better your site’s authority will seem to the search engines, the better you will rank and the more visitors you will get to your site.
To the future,