If you have a website (or blog), then Link building strategies are vital to your search engine optimization (SEO) requirements when you start to market your business online. Link building consists of getting good relevant backlinks (links to your site from other websites / blogs) and also an internal linking structure. Here are some link building tips to point you in the right direction when building links for your site.
Your main priority, before you start to build links, is to make sure that your site has quality content and offers good information and tips relevant to your target market. If you have quality content and there is a lots of valuable information for your site visitors you will get links to your site naturally without going out searching for them. People will share your content if it provides value and is useful to them and others.
Link Building Strategy #1
One of the first ways to get backlinks to your site is to enter your site into web directories. There are many ways you can do this, including manually and with software to help you. Manually is a time consuming task and can be boring at best. A good way is to get a free directory submitter such as Fast Directory Submitter. This software has a free set up to link to 150 directories, but for a small fee you can upgrade to get 2500 links to submit to. The software requires you do this type of linking the most effective way to avoid overuse of the same site detail and description etc (the search engines may disregard the links if there too much identical content when building links through directories). The software asks for you to set up different headlines and descriptions and then rotates them to prevent your link from being ignored.
You can also enter your site details in blog directories. You can find these by a search engine enquiry for blog directories, but among the best are Technorati and blog catalog. If you can find directories that don’t require a reciprocal link, then you will have a “one way” link back to your site.
Link Building Strategy #2
Joining online forums based on your niche subject is a great way to start building relationships with people and getting your blog noticed. To get a quality backlink, make sure you include your site url in your profile and signature. The higher the page rank of any forum you join the better because the link to your site will have more weight in the search engines and your site will rank better.
Go and look for other blogs related to your niche and comment on their content. Make your comment valuable, informative and interesting so that it will be approved and include a link if possible. Look for blogs within sites like Squidoo and comment there. These are useful because they are often of good page rank.
Link Building Strategy #3
Take advantage of other blogging and web 2.0 platforms to get more “link juice” to your site. You can use a service like Posterous to “syndicate” your content and automatically sned it out to social networking sites and other free blog services such as Blogger and WordPress.com. Make sure you include your main keyword for your article in the first sentence, bold it and link to your original article on your site when you post to Posterous. Your content will be shared with the other sites you have signed up to within Posterous content sharing system network giving more authority to your article and site. Another useful resource is Better Networker. As with Posterous, post your article with the link to your site as your main keyword used as the anchortext (anchortext is the keyword / phrase made into a hypertext link to your site) for that link.
You can post your article to article directories where you can get another good link to your site. Be careful to study the terms and conditions as some won’t allow a link in the body of the article, but will in a resource box, which is like a brief description of you and your interests. The resource box should prompt a click on your link, but make sure this link goes to your main site (or a lead capture page) rather than your article as in Posterous and Better Networker.This is because some article directories don’t like duplicate content, they prefer to have unique content to enable it to be shared elsewhere by the readership (which will add more juice to your site because the link remains in the content as part of the terms to share your content).
If you post your article to other sites such as the directories, make sure you get your article approved and published on well ranked sites with good Google page rank. The higher the page rank the better as this adds further to the authority.
You can also get over to Squidoo and create a “lens”, which is another form of blog. You can post your articles there and link back to your site. (Build links to this lens too as it will add to the authority – more about this later)
Create other content that links to your blog or even create another blog that links to your blog. And the key to making the most of this other content is to comment on other people’s content. When you comment, make sure that you include the link back to your blog. It’s important to remember that your comments should be informative and interesting, not simply spamming others with your link. Squidoo etc.
Another very useful site to get your content shared is Only Wire. There is a free version and a paid version. The free one is good to start with and will syndicate your content to even more places. (Make sure you leave out the sites you use in Posterous though as this may cause you problems)
Link Building Strategy #4
Make use of Social Networking sites. Considering Facebook (as the main example) has over 500 million members, think of how you can use that to develop more relationships and get your links out there. As a business it’s more important that you get yourself a fan page so you can keep your personal pages for friends only and then promote your links to your fans on your business fan page (there are many tutorials on how to use Facebook (including one on getting 7 secrets to grow your business using Facebook) and develop a fan page so I won’t go into that here). You can include a link to your site in your profiles. You can also get your blog accepted into Facebooks Networked blogs.
Link Building Strategy #5
You can hold a blog contest. This is a very effective way to drive traffic to your blog and increase your quantity of incoming links. How do you do this? You can promote your blog contest on a variety of blog contest promotion sites. You can even “bribe” contestants with extra entries if they write an article on their blog which links back to your article about the contest.
Link Building Strategy #6
Internal linking is important for relevance and site structure. You need to use various anchortext in your content so that you can link this to relevant pages within your site (you can get plugins to do this for you if you have a wordpress site). For example, if your site is about landscaping and you have a page about lawns, you need to include relevant keywords and phrases as the anchortext linking to that very page and so on. Create relevant links to your pages in your site footer as well.
Link Building Strategy #7
Develop more blogs based around your subject and main keywords and put links to your main site from them forming what is known as a blog cluster. Build links to these extra sites in much the same way as described above relevantly linking to every article on those sites that in turn have anchortext links to the main site.
Link to your squidoo lens by using similar means as you should have links to your main site from here too. You can use Posterous for this by putting in a comment rather than a full article as described above. The alternative way is to say something like “have you seen this great article about….. (whatever) on Squidoo (or wherever)” linking from the anchortext to the article or lens / blog as necessary. You can also use this method to get links to your articles in the article directories too. This creates links to content that in turn link to your site – great “juice”.
Link Building Strategy #8
This strategy is not recognised as much these days, but you can still get a useful link to your site.As soon as you have a good amount of quality content on your site you can approach other site owners and request a reciprocal link, which is a link that you in simple terms swap. It can be valuable the closer the relevance to your site you exchange links with is to yours. There are tools available online to help you find potential partners, but the personal touch is always beneficial to build relationships.
If you follow these tips your link building will be ultimately successful, but be aware that it will take time and consistent daily work to get the “juice” needed to get to the top of the search rankings.
Til next time
P.S. For some video tutorials on using these strategies, including getting the best from Posterous and other sources, you can join our training community. Click here for more information and some great free training videos.