Most social media marketers aim for eyeballs, but it’s engagement and reader interaction that will drive high page rankings and more followers, for increased profits. Getting more interaction on your site, blog, and social profiles is the name of the game.
Content is said to be the “king” and yet not all content gets the right interaction you may be looking for. You need that reader interaction to grow your influence and get more followers and customers/prospects for your business.
What Is The Best Way To Get More Reader Interaction?
There are several ways to accomplish this through the content you write.
- Know your niche. Give people interested in your type of business the content they want. How do you know? Answer their frequently asked questions, comment on what they say, and hang out where they do. Offer advice, hints, and tips they will not only read, but share.
- Join the conversation. Web publishing allows your information to spread far and wide, but it should not be a one-way street. Join in conversations. Don’t be a lecturer. Comments, likes, shares on your part will encourage others to behave in the same way.
- Invite guests. Guests broaden the conversation and reduce the need for you to crank out more content. Inviting guest bloggers and encouraging contributions builds relationships with your existing followers but can also bring in new ones connected with your guest.
- Create surveys and polls. People love to be asked what they think. Create short surveys and polls to get information and encourage an atmosphere of interaction. You can also give them an incentive or little surprise thank-you gifts, such as special reports, handouts, cheat sheets, and other free information items that can also broaden out the conversation in relation to your niche.
- Create contests. Everyone loves a good contest. Make contests related to your niche and the free items you wish to give away, or products you wish to sell.
- Perk up their passions. Choose hot topics that are currently being discussed a lot or items in the news. Avoid being offensive or controversial, but do ask what they think.
- Use images strategically. A picture is often worth a thousand words. Use images to support your content and grab attention in a way that a headline might not. The image could also encourage comments and other forms of engagement.
- Use PowerPoint decks and videos. If a picture is worth a thousand words, a good deck or video could be worth tens of thousands of words. Post on prominent social sites and embed in your own site or blog. Consider including a transcript to post on the social site page and you will pick up traffic based on keywords. Turn on the comments section and see what people are saying. Engage in conversation with them as appropriate.
- Don’t skimp on tags. Think of tags as keywords that will drive traffic in a number of ways. The easiest these days is that users of social sites can click on a tag and see all of the latest information published in relation to that tag. Tagging is therefore one of the best ways to attract a niche audience, who will be the most interested in engaging with you.
- Create your own discussion board. If you have a website or blog, add your own discussion board where you can post in-house comments and threads that will encourage interaction. Q and A as well as FAQ formats work well in driving engagement.
What would happen if you focused on writing for more reader interaction, rather than more traffic? Try these suggestions and test out your theory. The results may surprise you!
Barrie
February 13, 2017 @ 6:42 pm
Hi BARRIE,
You did a great Job.
Applying the tips you affered in this post will go a long way in HELPINg any online business OWNER engage their AUDIENCE, and get better result for their efforts.
Thanks for sharing.
February 16, 2017 @ 11:21 am
Thanks a lot Taiwo
February 16, 2017 @ 10:03 am
Hey Barrie,
Glad to read your interesting post and I truly enjoyed a lot while reading it from top to bottom. Eventually, thanks for sharing your worthy experience with us.
With best regards,
Amar kumar
February 16, 2017 @ 11:14 am
Thanks Amar
February 16, 2017 @ 11:47 am
HELLO Barrie Evans,
NICE BLOG. HOW TO ATTRACT YOUR READERS USING DIFFERENT TYPES OF TRICKS USED LIKE Join the conversation, INVITE YOUR GUEST, CREATE YOUR OWN DISCUSSION BOARD.
REGARDS,
aDVIKA
February 16, 2017 @ 12:15 pm
Thanks
February 19, 2017 @ 8:49 pm
Hi Barrie,
Some of these suggestions I have not even thought of.
I have not done any contests, or discussion boards.
“tags as keywords social sites can click on a tag and see all of the latest information published in relation to that tag. Tagging is therefore one of the best ways to attract a niche audience, who will be the most interested in engaging with you.” So would this mean #hashtags? I do use these on certain social media platforms.
Great article!
February 27, 2017 @ 10:23 am
Thanks Kathryn 😀
February 23, 2017 @ 6:46 pm
Hi Barrie, I’ve actually just started using images again, I hadn’t used any for a few years now, but I’m starting to get back into it again. I’ve found a great site for images. I had stopped using them because a big name marketer told me he had been using Getty images and had been fined a few thousand pounds because Getty shouldn’t have been sharing them, so I’ve found a site where people upload images and it’s just a very small fee for the use of each and they specifically name blogs as something they are happy for them to be used on.
Love your list, I hope I do all of the above!
Enjoy the journey!
February 27, 2017 @ 10:21 am
Thanks Mandy 😀
February 25, 2017 @ 9:22 pm
Great tips, Barrie. I would add, Hang out where your readers do. Like if your readers hangout mostly on facebook start a group over there for discussion too. It’s easier to interact with them where they already are than to try and get them to leave and go somewhere else. 🙂
February 27, 2017 @ 10:20 am
I agree about hanging out where your readers too. Great point that I seem to have overlooked on this occasion.
February 27, 2017 @ 12:41 am
Hey Barrie, I have asked myself am i skimping with the tags glad you mentioned this. I think I could put more thought into the tags I use. Great read thank you!
February 27, 2017 @ 10:18 am
Thanks Lydia
March 1, 2017 @ 10:54 am
Hi Barrie! Nice blog, thank you for sharing!
March 2, 2017 @ 9:02 am
Great tips, Barrie. I would add, Hang out where your readers do. Like if your readers hangout mostly on facebook start a group over there for discussion too. It’s easier to interact with them where they already are than to try and get them to leave and go somewhere else.
March 10, 2017 @ 10:42 am
Very true
March 5, 2017 @ 8:09 pm
Thank you Barrie. Great post on readers INTERACTION. So true social media consultant like myself do aim for eye balls and being a blogger i have changed a few things in the direction content creation to improve ENGAGEMENT. yes content is king, i appreciate some of the tips you have added to engage readers. improving conversation and INTERACTION will the aim.
Have a great week. I like your blog new look.
March 10, 2017 @ 10:42 am
Thanks a lot
March 6, 2017 @ 12:57 am
Thanks for this great list! I am doing some of these things, but I especially need to work on more interaction with those who visit and comment on my blogs. Thanks for the reminder!
March 10, 2017 @ 10:41 am
Thanks a lot
March 11, 2017 @ 6:16 pm
Great list of tips! the areas I have yet to explore include quizzes, polls, and surveys. i periodically survey my subscribers but have never attempted to do that on social media. I will definitely give these a try. Thanks for the inspiration!
March 13, 2017 @ 10:27 pm
Thanks Marquita. 😀
March 13, 2017 @ 12:13 pm
Hi Barrie
What great tips you shared. This is will be a gold resource to every content creator online. Getting the attention of readers isn’t that easy but your post will give them a wonderful start
Thanks for sharing. Take Care
March 13, 2017 @ 10:28 pm
Thanks Ikechi 😀
May 8, 2017 @ 12:26 am
Hi Barrie,
So important to think about getting more engagement, rather than people just visiting and going away. every time i read the comments, i get more understanding of my own impact and of the needs of the readers. but I have not experimented with contests. sometimes i have used guest bloggers. one of my concerns lately has been simply not having enough time. I have been creating virtual summits and they take up every day, day and night, once i am getting them ready. after this current summit ends, i will take a breather and refocus on my blog sites and new blogs.
thanks for the reminder.
Dr. erica
June 1, 2017 @ 4:00 pm
Thank you too Erica.
June 20, 2017 @ 8:12 am
Thanks for sharing, I just like the valuable info you provide for your articles. I’ll bookmark your weblog and take a look at once more right here regularly.
August 7, 2017 @ 5:47 pm
Thank you
August 6, 2017 @ 2:16 pm
should i go for social media traffic . dont have it negative effect
on my site
August 7, 2017 @ 5:38 pm
Social media traffic is good.
August 11, 2017 @ 12:18 pm
Hi Barrie,
GREAT POST ON READER INTERACTION, INTERACTION IS VERY IMPORTANT FOR PROMOTE OUR BUSINESS, iTS IMPORTANT TO ENGAGE WITH PEOPLE, Getting the attention of readers isn’t that easy IT TAKES EFFORTS AND GOOD WORK.
THANK YOU VERY MUCH FOR SHARING SUCH USEFUL AND INFORMATIVE BLOG POST.
mARIA.
August 14, 2017 @ 1:00 pm
Thanks Maria
November 30, 2017 @ 7:50 pm
Thanks for the great tips! I need to create some polls and take some surveys. I know I love to answer them so I’m sure my readers will.
July 7, 2018 @ 3:16 am
thanks for sharing great post and also and i create some polls so this post is so beneficial for me …..
October 22, 2018 @ 9:55 am
Hey Barrie,
Thanks for the help,
I was planning to start a pole for audience review.
March 5, 2020 @ 5:58 am
Hey Barrie, Thanks for the help, I was planning to start a pole for audience review.
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