Writing For More Reader Interaction

interaction from your reader with better writingMost social media marketers aim for eyeballs, but it’s engagement and reader interaction that will drive high page rankings and more followers, for increased profits. Getting more interaction on your site, blog, and social profiles is the name of the game.

Content is said to be the “king” and yet not all content gets the right interaction you may be looking for. You need that reader interaction to grow your influence and get more followers and customers/prospects for your business.

What Is The Best Way To Get More Reader Interaction?

There are several ways to accomplish this through the content you write.

  1. Know your niche. Give people interested in your type of business the content they want. How do you know? Answer their frequently asked questions, comment on what they say, and hang out where they do. Offer advice, hints, and tips they will not only read, but share.
  2. Join the conversation. Web publishing allows your information to spread far and wide, but it should not be a one-way street. Join in conversations. Don’t be a lecturer. Comments, likes, shares on your part will encourage others to behave in the same way.
  3. Invite guests. Guests broaden the conversation and reduce the need for you to crank out more content. Inviting guest bloggers and encouraging contributions builds relationships with your existing followers but can also bring in new ones connected with your guest.
  4. Create surveys and polls. People love to be asked what they think. Create short surveys and polls to get information and encourage an atmosphere of interaction. You can also give them an incentive or little surprise thank-you gifts, such as special reports, handouts, cheat sheets, and other free information items that can also broaden out the conversation in relation to your niche.
  5. Create contests. Everyone loves a good contest. Make contests related to your niche and the free items you wish to give away, or products you wish to sell.
  6. Perk up their passions. Choose hot topics that are currently being discussed a lot or items in the news. Avoid being offensive or controversial, but do ask what they think.
  7. Use images strategically. A picture is often worth a thousand words. Use images to support your content and grab attention in a way that a headline might not. The image could also encourage comments and other forms of engagement.
  8. Use PowerPoint decks and videos. If a picture is worth a thousand words, a good deck or video could be worth tens of thousands of words. Post on prominent social sites and embed in your own site or blog. Consider including a transcript to post on the social site page and you will pick up traffic based on keywords. Turn on the comments section and see what people are saying. Engage in conversation with them as appropriate.
  9. Don’t skimp on tags. Think of tags as keywords that will drive traffic in a number of ways. The easiest these days is that users of social sites can click on a tag and see all of the latest information published in relation to that tag. Tagging is therefore one of the best ways to attract a niche audience, who will be the most interested in engaging with you.
  10. Create your own discussion board. If you have a website or blog, add your own discussion board where you can post in-house comments and threads that will encourage interaction. Q and A as well as FAQ formats work well in driving engagement.

What would happen if you focused on writing for more reader interaction, rather than more traffic? Try these suggestions and test out your theory. The results may surprise you!

Barrie

25 Responses to Writing For More Reader Interaction

  • Hi BARRIE,
    You did a great Job.
    Applying the tips you affered in this post will go a long way in HELPINg any online business OWNER engage their AUDIENCE, and get better result for their efforts.
    Thanks for sharing.

    [Reply]

    Barrie Evans Reply:

    Thanks a lot Taiwo

    [Reply]

  • Hey Barrie,

    Glad to read your interesting post and I truly enjoyed a lot while reading it from top to bottom. Eventually, thanks for sharing your worthy experience with us.

    With best regards,

    Amar kumar
    Meeraco recently posted…SALES CAMPAIGN – DEMO VANMy Profile

    [Reply]

    Barrie Evans Reply:

    Thanks Amar

    [Reply]

  • HELLO Barrie Evans,

    NICE BLOG. HOW TO ATTRACT YOUR READERS USING DIFFERENT TYPES OF TRICKS USED LIKE Join the conversation, INVITE YOUR GUEST, CREATE YOUR OWN DISCUSSION BOARD.

    REGARDS,

    aDVIKA

    [Reply]

    Barrie Evans Reply:

    Thanks

    [Reply]

  • Hi Barrie,
    Some of these suggestions I have not even thought of.
    I have not done any contests, or discussion boards.

    “tags as keywords social sites can click on a tag and see all of the latest information published in relation to that tag. Tagging is therefore one of the best ways to attract a niche audience, who will be the most interested in engaging with you.” So would this mean #hashtags? I do use these on certain social media platforms.
    Great article!
    Kathryn Maclean recently posted…Expert Business Blog? Like to Find Out How To Have One?My Profile

    [Reply]

    Barrie Evans Reply:

    Thanks Kathryn 😀

    [Reply]

  • Hi Barrie, I’ve actually just started using images again, I hadn’t used any for a few years now, but I’m starting to get back into it again. I’ve found a great site for images. I had stopped using them because a big name marketer told me he had been using Getty images and had been fined a few thousand pounds because Getty shouldn’t have been sharing them, so I’ve found a site where people upload images and it’s just a very small fee for the use of each and they specifically name blogs as something they are happy for them to be used on.

    Love your list, I hope I do all of the above!

    Enjoy the journey!
    Mandy Allen recently posted…Build Your Bridges And Your Ship Will Come InMy Profile

    [Reply]

    Barrie Evans Reply:

    Thanks Mandy 😀

    [Reply]

  • Great tips, Barrie. I would add, Hang out where your readers do. Like if your readers hangout mostly on facebook start a group over there for discussion too. It’s easier to interact with them where they already are than to try and get them to leave and go somewhere else. 🙂
    Ruth Bowers recently posted…[Friday Five] 5 Tips for Increasing Content ConversionsMy Profile

    [Reply]

    Barrie Evans Reply:

    I agree about hanging out where your readers too. Great point that I seem to have overlooked on this occasion.

    [Reply]

  • Hey Barrie, I have asked myself am i skimping with the tags glad you mentioned this. I think I could put more thought into the tags I use. Great read thank you!

    [Reply]

    Barrie Evans Reply:

    Thanks Lydia

    [Reply]

  • Hi Barrie! Nice blog, thank you for sharing!

    [Reply]

  • Great tips, Barrie. I would add, Hang out where your readers do. Like if your readers hangout mostly on facebook start a group over there for discussion too. It’s easier to interact with them where they already are than to try and get them to leave and go somewhere else.

    [Reply]

    Barrie Evans Reply:

    Very true

    [Reply]

  • Thank you Barrie. Great post on readers INTERACTION. So true social media consultant like myself do aim for eye balls and being a blogger i have changed a few things in the direction content creation to improve ENGAGEMENT. yes content is king, i appreciate some of the tips you have added to engage readers. improving conversation and INTERACTION will the aim.
    Have a great week. I like your blog new look.

    [Reply]

    Barrie Evans Reply:

    Thanks a lot

    [Reply]

  • Thanks for this great list! I am doing some of these things, but I especially need to work on more interaction with those who visit and comment on my blogs. Thanks for the reminder!
    K. Lee Banks recently posted…Lamenting Weaknesses or Maximizing Strengths?My Profile

    [Reply]

    Barrie Evans Reply:

    Thanks a lot

    [Reply]

  • Great list of tips! the areas I have yet to explore include quizzes, polls, and surveys. i periodically survey my subscribers but have never attempted to do that on social media. I will definitely give these a try. Thanks for the inspiration!
    Marquita Herald recently posted…What it Means to Be BoldMy Profile

    [Reply]

    Barrie Evans Reply:

    Thanks Marquita. 😀

    [Reply]

  • Hi Barrie

    What great tips you shared. This is will be a gold resource to every content creator online. Getting the attention of readers isn’t that easy but your post will give them a wonderful start

    Thanks for sharing. Take Care

    [Reply]

    Barrie Evans Reply:

    Thanks Ikechi 😀

    [Reply]

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