Working with the team in my business the other day I was told that slow and steady was the best way forward. We were all told, in fact, that slow and steady is the new fast! Thinking about it seriously, it’s absolutely true…
How Can Slow And Steady Be Fast?
The message is actually that consistent work that is “sticky” and gets more traction is far better than trying to get things done very quickly. I have known some businesses that had grown quickly and yet, when they hit some trouble they collapsed more quickly than they rose. This is because the foundation of the business was rocky and unstable. I’m sure you know that no news is good news and when a company gets a bad reputation, the bad news travels like wildfire!
Because the customer base wasn’t long term, they were not faithful to the company and believed the bad news and the company lost everything. When you build with “slow and steady” in mind you are more likely to develop a more solid foundation and better customer base so that they stay with you and see that the problems were not typical of your business.
Slow And Steady Wins The Race
Remember the story of the hare and the tortoise. The hare was so overconfident that he would win he rushed off, then he got lazy. He panicked again and rushed off, then got lazy again, which led to the tortoise, who made slow and steady progress winning the race.
What does this actually prove? That slow and steady progress gives a better overall result than running away with things and having no solid foundation to your business. Consistent, planned progress is better than rushed, haphazard action that may earn you some money, but there will be no sustainability in your business.
You may be impatient, I know I am, but it’s going to be more productive when you do the consistent things that bring results in the long term rather that getting the short bursts of results that are not “sticky”. When starting out, you will have so much enthusiasm and the business can work just on that enthusiasm. What happens when you go past the first few weeks and your momentum slows down? It’s important to remember your excitement and sustain it. You may lose your initial “drive”, but when you stay steady in your approach you can still get a lead a day, or maybe more. As long as there is progress, it’s ok.
Successful business most of the time is a marathon rather than a sprint. A solid foundation is very important and when you can develop sustainability your business will be around for a long time. Taking it slow and steady with consistent action to build your foundation and sustainability will probably the best thing for you.
To the future