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  1. Larry Hochman
    July 8, 2013 @ 8:44 pm

    Awesome! One of the biggest challenge for marketers is having the emotional maturity to put themselves in the place of those they’re trying to persuade to make a buying decision. It’s gotta be about them, with the stuff about you serving as validation. Great post, Barrie!

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    • Barrie Evans
      July 9, 2013 @ 1:55 pm

      Agreed wholeheartedly. Thanks Larry

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