Successful sales and effective marketing needs persistence, continuous improvement and an expectation there will be a positive outcome. If you don’t believe in your success and approach every aspect of marketing with enthusiasm, creativity and a positive attitude, it would be like taking part in a yacht race with no wind to help you along. This means you have no momentum or direction, leaving your competition free to overtake you.
Attitude has a deceptive way of infiltrating everything we do. It can take us to great heights or drag us down to the depths of failure. It can energize us to do everything at the right time, or it can affect our motivation and cause us to sabotage all of the great plans we have made.
The truth is that we either own Continue reading
Whatever your business, I’ll bet you have a local market for your product or service as well as a wider and more intense one. If you have an online business, this is still relevant despite the opportunity to “spread your wings”. You need to build authority into your web presence and there is no better place to start than from a local perspective.
When targeting your market, focusing on local clients can help because you need leads and local leads are more accessible to you. In fact, marketing your website to your locality is an opportunity that you should never miss. People think that having a website, or a web presence on social media is the way Continue reading
Part 8 of the series based on the 10 main principles of Albert Einstein. In this post I will discuss repetition and why it can be both good and bad. Good is great, but bad is something to beware of and so easy a trap to fall into.
Einstein had a philosophy around this and thought it as:
“Insanity – doing the same thing over and over again and expecting different results.”
Of course, this is based around the “bad” side of repetition and this should be avoided. Of course, it’s a very easy trap to get caught in and can lead to frustration and Continue reading
When you have an online business and you’re promoting several links, you will need to know how effective your capture pages, adverts and other promotional links are. Link tracking is a very important resource to help you to find out where you get the best results and which the best advert you have out there is. When you know these results you can adjust those that are not working too well to get better results from them and widen the use of the most effective ones to obtain more from them. Continue reading
This is part 3 of 3 video marketing tips. When you adopt and master these 3 video marketing tips you will be set up to be able to get your videos optimized properly to be able to be found on the search engines. Getting these things right will mean you could be set up for a boost to your business. Video is a marketing tool that will help you to build relationships without knowing the person so get it right and you can generate leads and sales for a long time. Continue reading
You have a blog, and you need to get traffic to that blog. Before you look to rank a website you should think of Search Engines and free traffic. That is by far the best way to get your content seen via your blog. When you have backlinks from authority sites your site gets a boost in its ranking because Google sees this as a better “vote” for your content. Continue reading
If you’re new to online marketing you will need an effective marketing campaign in order to get started. The most valuable advice is to keep your marketing simple. Simple, because it’s easy to understand and for you it will be quicker and easier to implement.
How To Develop A Simple Effective Marketing Campaign
When taking your business online you will generally require a website and complicated (unless you already know what you’re doing) search engine optimization techniques – or so many people think! Continue reading