communication

What To Do When You Lose Your Focus.

It's easy to lose focusWith all the distractions around these days, it’s too easy to lose focus on what you have to do or complete your tasks on time. There are times when life seems to “get in the way”. Then the negative factors kick in. There’s not enough time. I am working too hard with no end in sight. I Can’t DO IT!!!

I can relate to this a lot recently. I do quite a lot of things anyway, but recently there have been weddings for 2 of my sons and my mother fell and broke her hip. This led to me going to the hospital nearly every day as well as helping to care for my elderly father. Don’t get me wrong, these things I NEED to do, but when you’re focused on getting business stuff done, these distractions are a real Continue reading

Developing Alliances And Value With Cooperation In Business

forming alliances and business cooperationHaving worked in the construction industry in the past, I understand the value of alliances and business cooperation. Even though I worked as a sub-contractor to the main developing contractor as an electrician, it’s vital to coordinate and program the work together as a team. Of course, the main contractor sets out the schedule, but communication is paramount to keep everything running smoothly with a successful outcome.

If one thing goes “out of kilter” it can create real problems for the project and is generally unnecessary in my experience. It may be as crazy as one “ego” against another, which is against all the principles which I was encouraged to work in. Business cooperation and building alliances between trade company representatives who work on any project, from the smallest to the largest, is key. “Getting on” with your work mates, no matter what trade they are in, is the obvious way forward for anyone. The value to the customer also improves because of the way the job has come together and completed efficiently.

This proves Continue reading

Know Where You’re Going. Begin With The End In Mind.

always begin with the end in mindWhatever your business, or whatever your dream, you really have to have a plan of action. The first thing is you need to know where you’re going and so the end goal is your focus and how you get there is your task. To begin with the end in mind is the order of the day.

Keeping the end in mind before you actually start is the way to develop your plan. Every race has its start and end point. The same applies to a goal in your life or business.  You may have a very big dream that leads to a very big goal. You may not be able to see Continue reading

Is It Wise To Convince And Sell?

is it best to convince and sellNone of us like selling, but so many of us have to. The question that is on my mind for this post is one that is relevant for most circumstances. Is it really wise to “convince and sell” or is it better to just sell to people who truly WANT what you have to offer rather than trying to convince them they want it?

This “convincing” is fed by desperation. How often do you see or hear “buy my stuff” or “join this fantastic money maker” or “you NEED this”? So many are DESPERATE for a sale. Too many people have the message you NEED this or that shiny object and this is where to get it. Why is this? Because they have not Continue reading

The Benefits Of Email Marketing And The Importance Of Your Copy

benefits of email marketingThere are a great many benefits of email marketing, among them the ability to sell products to your email list so you can keep your cash flowing. The first thing you need to do is to build an email list and you also need to learn how to do this. Building the list and developing great copywriting skills are vital for any internet based marketing strategy. Continue reading

Get In Front Of Your Target Market

get in front of your prospectsThe most important thing for a new business owner is to know their target market. When you know who your best prospect is going to be, then you need to find as many ways as you can to get in front of them. Here are 4 simple tips to get in front of your perfect prospect and start to create a connection. Continue reading

Listening Is A Skill That We All Need In Business

listening is a skillIt’s always been a fact that listening is a skill, but with the dawn of the communication age, it’s a skill that we all need to develop to build our business. If you’re a good listener then you’re going to be in the position to hear what your prospects’ problems are. Continue reading

Use Your Imagination To Get Better Results.

use your imaginationAccording to Seth Godin in his new book The Icarus Deception we are now in the communication age and we are all artists, or we are required to be artists. There is a massive change in economic structure so perhaps he’s right, because the evidence is there. Taking art as the focal point, you will need to use your imagination to create great content and to bring people into your business. Continue reading