definition of call to action

The Definition Of Call To Action And The Importance Of Use In Your Marketing Strategy

definition of Call to actionSo, what is the definition of Call To Action? Basically it’s what you use to get the decision from your website visitor to find out more about what you are offering. The whole reason for your marketing should be based around getting the visitor to buy from you or going to find out more about your opportunity. It’s important that you provide valuable information in your content, but the ultimate aim is to entice the click on the relevant button or link you have on your page. This could be something like “Add to Shopping Cart”, “Buy Now” or “Subscribe to Newsletter”. Continue reading