Being in business, whether in traditional business or home business and MLM, the lifeblood of every business is customers. In direct marketing, customers come from generating leads. Much like multiple streams of income, where you can have several sources of income, you should, when marketing for leads, look for multiple sources to get leads from. Continue reading
Why is the “proof of the pudding” in the email? It’s not just in the email, but because emails are sent every day and used to market to us, it’s the most likely place to see it.
Have you received emails that promise to make you a millionaire in a few short months? A lot of these really do make me laugh. Why? Because they offer no social proof most of the time and also it’s not something that we would normally feel is credible. Perhaps they have the numbers for the next big lottery win – not!!! Continue reading