Successful sales and effective marketing needs persistence, continuous improvement and an expectation there will be a positive outcome. If you don’t believe in your success and approach every aspect of marketing with enthusiasm, creativity and a positive attitude, it would be like taking part in a yacht race with no wind to help you along. This means you have no momentum or direction, leaving your competition free to overtake you.
Attitude has a deceptive way of infiltrating everything we do. It can take us to great heights or drag us down to the depths of failure. It can energize us to do everything at the right time, or it can affect our motivation and cause us to sabotage all of the great plans we have made.
The truth is that we either own