Whatever your business, I’ll bet you have a local market for your product or service as well as a wider and more intense one. If you have an online business, this is still relevant despite the opportunity to “spread your wings”. You need to build authority into your web presence and there is no better place to start than from a local perspective.
When targeting your market, focusing on local clients can help because you need leads and local leads are more accessible to you. In fact, marketing your website to your locality is an opportunity that you should never miss. People think that having a website, or a web presence on social media is the way