Why is the “proof of the pudding” in the email? It’s not just in the email, but because emails are sent every day and used to market to us, it’s the most likely place to see it.
Have you received emails that promise to make you a millionaire in a few short months? A lot of these really do make me laugh. Why? Because they offer no social proof most of the time and also it’s not something that we would normally feel is credible. Perhaps they have the numbers for the next big lottery win – not!!!