It has been said that networking with strangers can be seen as wasting your time. Effective networking is all about building relationships so start slowly and work up. Why? A friend of mine was complaining, “I’m doing 2-3 networking events a week – and I’m worn out.” I then asked why they felt doing so much networking was important and they replied, “One of my marketing goals is to do at least 1 networking event a week.” I then told them that their goal was just 1 each week, so why do more than that? The point is to build business relationships and gain trust. This means less is better, rather than Continue reading
Sales is not the easiest of things to cope with when you have your own business. You need a plan to get sales and then to increase them moving forward, so these sales marketing tips should help you set up a good plan. It’s important to get to grips with this or there will be no revenue and therefore no business to even think about.
There are many courses out there that can help you get started, but you will learn more by taking action and Continue reading
If you have been following the series, you will know that step 1 is all about building trust and rapport with your prospect. Step 2 is about asking relevant questions. Step 3 finding out everything you can about your prospect’s values and buying preferences. Step 4 about matching the product to the customer and step 5 about going into a “conditional close”.
You may think Continue reading
Hello and welcome to step 5 of the 6 steps to successful selling. We have covered everything from creating rapport (Step 1), asking relevant questions (Step 2), discovering your prospect’s values (Step 3) and matching your product or service to the prospect’s needs (Step 4).
In step 5. We will go over the “conditional close”.
You may have got this far and believe you know nearly everything you need to know to make a sale. Despite this, Continue reading
Welcome to step 4 of the 6 steps to successful selling. This step uses the information gathered from steps 2 and 3 and the need for rapport (Step 1) is still evident. This step also clarifies so much in the process because it’s all about “matching”. This is the point where you match the product or service to your prospect.
Because you have created rapport, asked questions to find out more about your prospect, their model of the world and their value systems, it’s time to tie everything together. Using the information you have, you should now be sure that your product will actually SERVE the Continue reading
Having been through step 1, talking about building rapport, step 2, asking relevant questions, we venture into step 3 of the 6 steps to successful selling. In this step, it’s all about working with the prospect’s values. Having created the rapport and asked those questions, you should now know a lot about your prospect and their view of the world and some of their buying strategy. Now you need to move on to knowing what those values are.
To find out more about their “value system”, it’s a good idea to Continue reading
Welcome to step 2 in the 6 steps to selling successfully. In step 1 I talked about rapport and the importance of building that rapport and trust from the outset of any relationship with a potential client / customer. Step 2 is another vital step and it’s surprising how many people don’t use this effectively, if at all.
Step 2 in the process of effective selling is: Continue reading
“Try not to become a man of success, but rather try to become a man of value”.
It’s said these days that one is paid by the value one gives out to the marketplace. The more value you offer to people and the more you can show that you have the solution to problems, the more likely you are to be rewarded.
As online marketers we see and give so much away for free that sometimes the perception is that there is no value to what is being offered. After all, FREE means nothing is being PAID, so how is there any VALUE in it?
A dilemma I’m sure, but one thing is certain Continue reading