In the last few years it’s been more evident that marketing is changing. Network marketing has had a bad reputation, mainly because of the publicity rather than it being a bad business model. There is a difference of opinion that is changing things that leads to the question what is attraction and why are marketers working more with attraction in mind?
When you post your content on the internet, whether it’s on a blog, on social media, on video or just as an advertisement, it’s sometimes the things you don’t say that are the most important. As a marketer it’s your job to trigger curiosity in your prospect and get their “nosey” gene to react to come to find out more about you.
I hear people who are so used to NOT doing things they make excuses as to why they have failed to do what they set out to do. I’m not just talking about people in general; I also talk about myself as well! It’s all too easy to set out to do things and yet when there is a small obstacle, there is an excuse to not do it rather than work through the obstacle and get the job done.
Recently I was introduced to a book that is 3 years old, but the message is unique and has a powerful “reverse psychology” about how to develop more “yes” responses for your prospecting and/or sales messages. The concept is simple and yet controversial compared to anything you may have been taught, which is to “go for no”.
When you’re in the online marketing world, whether as an outright internet marketing niche or as a network marketer who networks online (this applies to offline marketing too), personal branding is something a great majority of us should be doing. The question is what are you attracted to? When you go to an offline networking event you are likely to see several people around who will have the message “buy my stuff” or “join my business” and yet there is one that says Join Me. Which is the ONE that will tweak your curiosity?
My thanks to Mark Harbert for these tips. I found them inspiring and something that resonated with me a lot. Question is have you made a decision? I know that it took me a while to make a decision to draw a line in the sand EVERY day and there would be NOTHING that would get in my way. The three tips based on decisions were something that actually happened to me. I like to “tell it as it is” and rather than base things all on psychology, I base things on my experience and offer tips according to those experiences.
One of the things that I have heard conversations about recently especially with the financial situation as it is, tends to be about the subject money is short. One conversation I happened to hear was when I was in the doctor’s waiting room where two gentlemen were talking about people who were buying extravagant things and questioning why it is being said that money is short.
I’m looking for a person who is looking for me! This is one of the things that someone who has been a big influence on both me and my business says regularly. When you find a person, then you look for another so the saying moves to “I’m looking for people who are looking for me”! Network marketers in particular need to remember this when trying to build their teams. What tends to happen is that some will get desperate and try anything to get new people in regardless of the fact the “prospect” is not really interested in what is on offer to them. This is a bad idea and should be avoided.