It has been said that networking with strangers can be seen as wasting your time. Effective networking is all about building relationships so start slowly and work up. Why? A friend of mine was complaining, “I’m doing 2-3 networking events a week – and I’m worn out.” I then asked why they felt doing so much networking was important and they replied, “One of my marketing goals is to do at least 1 networking event a week.” I then told them that their goal was just 1 each week, so why do more than that? The point is to build business relationships and gain trust. This means less is better, rather than Continue reading
Sales is not the easiest of things to cope with when you have your own business. You need a plan to get sales and then to increase them moving forward, so these sales marketing tips should help you set up a good plan. It’s important to get to grips with this or there will be no revenue and therefore no business to even think about.
There are many courses out there that can help you get started, but you will learn more by taking action and Continue reading
Hello and welcome to step 5 of the 6 steps to successful selling. We have covered everything from creating rapport (Step 1), asking relevant questions (Step 2), discovering your prospect’s values (Step 3) and matching your product or service to the prospect’s needs (Step 4).
In step 5. We will go over the “conditional close”.
You may have got this far and believe you know nearly everything you need to know to make a sale. Despite this, Continue reading
Welcome to step 4 of the 6 steps to successful selling. This step uses the information gathered from steps 2 and 3 and the need for rapport (Step 1) is still evident. This step also clarifies so much in the process because it’s all about “matching”. This is the point where you match the product or service to your prospect.
Because you have created rapport, asked questions to find out more about your prospect, their model of the world and their value systems, it’s time to tie everything together. Using the information you have, you should now be sure that your product will actually SERVE the Continue reading
Einstein’s own thoughts on knowledge can be based on his quote:
“Information is not knowledge. The only source of knowledge is experience.”
Not sure if I agree 100%, but experience leads to the vast majority of knowledge. In my own experience, I have found this to be true to a very high Continue reading
If you have a business website or blog, then one of the key things that you need to take into consideration is that you make sure you’re posting on purpose. Your posts and pages need to have a specific purpose in mind so that you can do one of three important things, to post for leads, post for sales or post to build your reputation and brand. Continue reading