Having worked in the construction industry in the past, I understand the value of alliances and business cooperation. Even though I worked as a sub-contractor to the main developing contractor as an electrician, it’s vital to coordinate and program the work together as a team. Of course, the main contractor sets out the schedule, but communication is paramount to keep everything running smoothly with a successful outcome.
If one thing goes “out of kilter” it can create real problems for the project and is generally unnecessary in my experience. It may be as crazy as one “ego” against another, which is against all the principles which I was encouraged to work in. Business cooperation and building alliances between trade company representatives who work on any project, from the smallest to the largest, is key. “Getting on” with your work mates, no matter what trade they are in, is the obvious way forward for anyone. The value to the customer also improves because of the way the job has come together and completed efficiently.
This proves Continue reading
Successful sales and effective marketing needs persistence, continuous improvement and an expectation there will be a positive outcome. If you don’t believe in your success and approach every aspect of marketing with enthusiasm, creativity and a positive attitude, it would be like taking part in a yacht race with no wind to help you along. This means you have no momentum or direction, leaving your competition free to overtake you.
Attitude has a deceptive way of infiltrating everything we do. It can take us to great heights or drag us down to the depths of failure. It can energize us to do everything at the right time, or it can affect our motivation and cause us to sabotage all of the great plans we have made.
The truth is that we either own Continue reading
Whatever your business, I’ll bet you have a local market for your product or service as well as a wider and more intense one. If you have an online business, this is still relevant despite the opportunity to “spread your wings”. You need to build authority into your web presence and there is no better place to start than from a local perspective.
When targeting your market, focusing on local clients can help because you need leads and local leads are more accessible to you. In fact, marketing your website to your locality is an opportunity that you should never miss. People think that having a website, or a web presence on social media is the way Continue reading
Sales is not the easiest of things to cope with when you have your own business. You need a plan to get sales and then to increase them moving forward, so these sales marketing tips should help you set up a good plan. It’s important to get to grips with this or there will be no revenue and therefore no business to even think about.
There are many courses out there that can help you get started, but you will learn more by taking action and Continue reading
If you have been following the series, you will know that step 1 is all about building trust and rapport with your prospect. Step 2 is about asking relevant questions. Step 3 finding out everything you can about your prospect’s values and buying preferences. Step 4 about matching the product to the customer and step 5 about going into a “conditional close”.
You may think Continue reading
Hello and welcome to step 5 of the 6 steps to successful selling. We have covered everything from creating rapport (Step 1), asking relevant questions (Step 2), discovering your prospect’s values (Step 3) and matching your product or service to the prospect’s needs (Step 4).
In step 5. We will go over the “conditional close”.
You may have got this far and believe you know nearly everything you need to know to make a sale. Despite this, Continue reading
Welcome to step 4 of the 6 steps to successful selling. This step uses the information gathered from steps 2 and 3 and the need for rapport (Step 1) is still evident. This step also clarifies so much in the process because it’s all about “matching”. This is the point where you match the product or service to your prospect.
Because you have created rapport, asked questions to find out more about your prospect, their model of the world and their value systems, it’s time to tie everything together. Using the information you have, you should now be sure that your product will actually SERVE the Continue reading
Having been through step 1, talking about building rapport, step 2, asking relevant questions, we venture into step 3 of the 6 steps to successful selling. In this step, it’s all about working with the prospect’s values. Having created the rapport and asked those questions, you should now know a lot about your prospect and their view of the world and some of their buying strategy. Now you need to move on to knowing what those values are.
To find out more about their “value system”, it’s a good idea to Continue reading
Welcome to step 2 in the 6 steps to selling successfully. In step 1 I talked about rapport and the importance of building that rapport and trust from the outset of any relationship with a potential client / customer. Step 2 is another vital step and it’s surprising how many people don’t use this effectively, if at all.
Step 2 in the process of effective selling is: Continue reading