selling the benefits

Don’t Sell The Product, Sell The Benefit

Sell the benefitOne of the most important things we need to get in business is sales, but one of the most important ways to get the sale is to sell the benefit rather than sell the product.

 

It doesn’t matter what business you are in, you know what benefits your product or service offer to your potential clients. So sell the benefit, not the product initially. When you go to meet a prospect or communicate online with them, you need to get their attention. Continue reading