None of us like selling, but so many of us have to. The question that is on my mind for this post is one that is relevant for most circumstances. Is it really wise to “convince and sell” or is it better to just sell to people who truly WANT what you have to offer rather than trying to convince them they want it?
This “convincing” is fed by desperation. How often do you see or hear “buy my stuff” or “join this fantastic money maker” or “you NEED this”? So many are DESPERATE for a sale. Too many people have the message you NEED this or that shiny object and this is where to get it. Why is this? Because they have not