A lot of us will know the parable of the Good Samaritan and the meaning behind the story. I wonder if there is a Good Samaritan definition for those of us in business too. For those who are not as familiar with the ethic behind the story, basically the Jews and Samaritans didn’t get on (sound familiar?) and a Priest and Levite left a poor injured man alone to suffer, but a Samaritan helped him in spite of his race or creed.
In the last few years it’s been more evident that marketing is changing. Network marketing has had a bad reputation, mainly because of the publicity rather than it being a bad business model. There is a difference of opinion that is changing things that leads to the question what is attraction and why are marketers working more with attraction in mind?
Yes I know, I do keep on about giving value and being generous with your time, but you mustn’t forget that you’re in business. Your time is valuable and there comes a point where people who follow you have to acknowledge that. The time I’m talking about is the time for personal consultations. People must realize that there is a price for your valuable time to help them to get success with a particular area that you’re an expert in. You don’t expect a solicitor to “give away” time when you want them to look after your legal stuff do you? There’s no difference with your time and expertise either!
In these days of internet marketing, there is so much free stuff and giveaways around we don’t know where to look next. There are so many items of value and yet there are some that are not of the same value because they are designed to get a person’s details only. The more value is offered, the more generosity is given.
Everybody has different thoughts on attitude, and the way you actually think can change your attitude. I have been aware of a change in some people’s attitude when they are told a story that triggers and imaginary and emotional response from them based on what they are told. There are many people who have negative thoughts about very positive things and also people who have an imagination based thought process that put them off things. These attitudes generally have a detrimental effect on the outcome that should be accepted based on truth rather than assumption. Is everything as bad as we make it out to be?
According to Seth Godin in his new book The Icarus Deception we are now in the communication age and we are all artists, or we are required to be artists. There is a massive change in economic structure so perhaps he’s right, because the evidence is there. Taking art as the focal point, you will need to use your imagination to create great content and to bring people into your business.
I hear people who are so used to NOT doing things they make excuses as to why they have failed to do what they set out to do. I’m not just talking about people in general; I also talk about myself as well! It’s all too easy to set out to do things and yet when there is a small obstacle, there is an excuse to not do it rather than work through the obstacle and get the job done.
There are things that I regret and things I know I shouldn’t have done. Yes, it’s important to learn from the mistakes in business, but now I have made a decision, I know where I went wrong and I understand why it’s vital I don’t look back. I have made my choice of marketing method and now I am focused and determined to make it work!