It has been said that networking with strangers can be seen as wasting your time. Effective networking is all about building relationships so start slowly and work up. Why? A friend of mine was complaining, “I’m doing 2-3 networking events a week – and I’m worn out.” I then asked why they felt doing so much networking was important and they replied, “One of my marketing goals is to do at least 1 networking event a week.” I then told them that their goal was just 1 each week, so why do more than that? The point is to build business relationships and gain trust. This means less is better, rather than Continue reading
Whatever your business, I’ll bet you have a local market for your product or service as well as a wider and more intense one. If you have an online business, this is still relevant despite the opportunity to “spread your wings”. You need to build authority into your web presence and there is no better place to start than from a local perspective.
When targeting your market, focusing on local clients can help because you need leads and local leads are more accessible to you. In fact, marketing your website to your locality is an opportunity that you should never miss. People think that having a website, or a web presence on social media is the way Continue reading
Hello and welcome to step 5 of the 6 steps to successful selling. We have covered everything from creating rapport (Step 1), asking relevant questions (Step 2), discovering your prospect’s values (Step 3) and matching your product or service to the prospect’s needs (Step 4).
In step 5. We will go over the “conditional close”.
You may have got this far and believe you know nearly everything you need to know to make a sale. Despite this, Continue reading
Welcome to step 2 in the 6 steps to selling successfully. In step 1 I talked about rapport and the importance of building that rapport and trust from the outset of any relationship with a potential client / customer. Step 2 is another vital step and it’s surprising how many people don’t use this effectively, if at all.
Step 2 in the process of effective selling is: Continue reading
There are specific leadership skills that are needed in business, but are these universal? When in a corporate type of environment or manager of a team of people who are responsible to you for their performance in the work place, you lead the team towards specific tasks and tell these people what is required of them and then make sure that it’s done. This may be a simple analogy and there are more skills to effective leadership than that of course. Are these basics true of every kind of business? Continue reading
As you go through your home business journey, one of the most important things for you to take into consideration is your own dedication to self growth. In order to determine where you are and how you can improve your situation, you need to take some self reflection and see exactly where you are in the overall scheme of things. Continue reading
Before you go away, PLEASE DON’T! I’m not talking about having a selfish attitude. You still work for the enrichment of others too, but when offered a window of opportunity, do you jump in and do whatever it takes so in effect you are saying “I WILL NOT BE DENIED!” Or… are the type of person who will be shown a new opportunity (business) and says, “ok, I’ll try it out for 90 days (or whatever time scale you feel right for you)”? Wrong attitude my friend! Continue reading
When you have an online business and you’re promoting several links, you will need to know how effective your capture pages, adverts and other promotional links are. Link tracking is a very important resource to help you to find out where you get the best results and which the best advert you have out there is. When you know these results you can adjust those that are not working too well to get better results from them and widen the use of the most effective ones to obtain more from them. Continue reading