valuable information

How Does The Home Business Marketplace Work?

business marketplaceAs with any business marketplace, the home business industry has to work around value. The more value you provide to the masses, the more chance you have of making the grade. Wherever you look in business, whether it’s small business, medium sized organizations all the way up to the large corporations, the common denominator is VALUE. Value for money, value to a person because they have a solution to a problem and so much more. Any business marketplace revolves around value in one sense or another. Continue reading

Are You, Like Me, Passionate About Attraction Marketing Principles?

Attraction marketing principlesAttraction marketing principles are something I have a real passion for. The fact that, as attraction marketers, we have the opportunity to help people and offer value FIRST is one of the great philosophies of attraction marketing. To offer value first and consider the person “on the receiving end” of my approach as someone who has problems of their own and yet may have a different opinion about an opportunity is so important to me. The OTHER person is the most important in ANY conversation. Continue reading

Sharing Great Content? – Personalize It To Maximize Your Authority

personalize itWhen you find great content and training, it’s your job to share this to help your prospects and your team as well as build your authority and brand. You can do this very effectively when you take the content you find valuable and personalize it by writing a blog post about the information you have found and / or do a video about it and share. This way you will be positioning yourself as the person to come to for people who want to find out about great resources of training and products that are of value to them. Continue reading

How Do I Find A Person Who Is Looking For Me?

Who is looking for meI’m looking for a person who is looking for me! This is one of the things that someone who has been a big influence on both me and my business says regularly. When you find a person, then you look for another so the saying moves to “I’m looking for people who are looking for me”! Network marketers in particular need to remember this when trying to build their teams. What tends to happen is that some will get desperate and try anything to get new people in regardless of the fact the “prospect” is not really interested in what is on offer to them. This is a bad idea and should be avoided. Continue reading

Persuasion And The Law Of Reciprocation

law of reciprocationYou might ask why persuasion and the law of reciprocation are relevant to a home business in particular (even though it’s relevant to all business really).

Simple answer to this – when you work from home online it’s your job to persuade people to give you their email so you can correspond with them in order to build the relationship and create sales and / or signups for your opportunity. Reciprocation is the person parting with their information and giving their permission for you to contact them. Continue reading

Struggling In Your Home Business? Don’t Panic!

If you're struggling in your business, don't panicIf you’re in a position that you believe you’re struggling to get leads and grow your home business, the best advice I can give you is Don’t Panic! The tendency to do just that is overwhelming and then all you do is to promote without thinking and then you can be in trouble. Why? Because people will see you coming and run the other way.

What we all so in the situation of panic is to keep pitching our business and our friends get fed up of it and then they distance themselves from you. Sound Familiar? I have experienced this too and so I had to look for another way.

We are all told to work our “warm market” and then expand it out to include referrals and from those people so we can get more sign ups and grow our business. The problem these days is that there are so many ways to promote, we forget about the people who are subject to the constant bombarding of business offer and make money schemes available that are “rammed down our throats” to coin a phrase. Continue reading

How To Brand Your Name – Is This Really Important?

You bet it is!……………………….

how to brand your nameThere is such a lot of talk going around about branding, but what exactly is your brand and how do you use it to help you reach more people, especially if you are in Network Marketing or the Home Based Business industry? The main point is that you need to find how to brand your name because people usually know the company and the products and its brand. Question is, do people join a company? Answer is no, they will join YOU. Continue reading

Tips To Blogging For Your Business

Blogging for your business to help peopleWhy do we need a blog and what are the best tips to blogging for your business?

Having a blog is about being findable online. A blog can help you to build relationships and get leads into your business by turning the tables on your recruiting – making people come to you!

Blogging for your business is fast becoming essential – just like having an email address or telephone number! You wouldn’t even consider going into business without these tools, and the same is true now for blogging. Continue reading

The Definition Of Call To Action And The Importance Of Use In Your Marketing Strategy

definition of Call to actionSo, what is the definition of Call To Action? Basically it’s what you use to get the decision from your website visitor to find out more about what you are offering. The whole reason for your marketing should be based around getting the visitor to buy from you or going to find out more about your opportunity. It’s important that you provide valuable information in your content, but the ultimate aim is to entice the click on the relevant button or link you have on your page. This could be something like “Add to Shopping Cart”, “Buy Now” or “Subscribe to Newsletter”. Continue reading