As with any business marketplace, the home business industry has to work around value. The more value you provide to the masses, the more chance you have of making the grade. Wherever you look in business, whether it’s small business, medium sized organizations all the way up to the large corporations, the common denominator is VALUE. Value for money, value to a person because they have a solution to a problem and so much more. Any business marketplace revolves around value in one sense or another. Continue reading
There is some trepidation with many people about taking on video as part of their marketing strategy. When you can understand why video marketing is so important for you to use as part of your marketing strategy then your business will benefit a lot. Don’t do it and your business may well suffer. Continue reading
Attraction marketing principles are something I have a real passion for. The fact that, as attraction marketers, we have the opportunity to help people and offer value FIRST is one of the great philosophies of attraction marketing. To offer value first and consider the person “on the receiving end” of my approach as someone who has problems of their own and yet may have a different opinion about an opportunity is so important to me. The OTHER person is the most important in ANY conversation. Continue reading
Simple answer to this – when you work from home online it’s your job to persuade people to give you their email so you can correspond with them in order to build the relationship and create sales and / or signups for your opportunity. Reciprocation is the person parting with their information and giving their permission for you to contact them. Continue reading
If you’re in a position that you believe you’re struggling to get leads and grow your home business, the best advice I can give you is Don’t Panic! The tendency to do just that is overwhelming and then all you do is to promote without thinking and then you can be in trouble. Why? Because people will see you coming and run the other way.
What we all so in the situation of panic is to keep pitching our business and our friends get fed up of it and then they distance themselves from you. Sound Familiar? I have experienced this too and so I had to look for another way.
We are all told to work our “warm market” and then expand it out to include referrals and from those people so we can get more sign ups and grow our business. The problem these days is that there are so many ways to promote, we forget about the people who are subject to the constant bombarding of business offer and make money schemes available that are “rammed down our throats” to coin a phrase. Continue reading
Having a blog is about being findable online. A blog can help you to build relationships and get leads into your business by turning the tables on your recruiting – making people come to you!
Blogging for your business is fast becoming essential – just like having an email address or telephone number! You wouldn’t even consider going into business without these tools, and the same is true now for blogging. Continue reading
So, what is the definition of Call To Action? Basically it’s what you use to get the decision from your website visitor to find out more about what you are offering. The whole reason for your marketing should be based around getting the visitor to buy from you or going to find out more about your opportunity. It’s important that you provide valuable information in your content, but the ultimate aim is to entice the click on the relevant button or link you have on your page. This could be something like “Add to Shopping Cart”, “Buy Now” or “Subscribe to Newsletter”. Continue reading