The Communication Connection

communication and coonectionI don’t know about you, but I believe completely in “the communication connection”. What do I mean by this? I’ll tell you…….

I doesn’t matter what business you are in, if you are required to recruit people or build a healthy client list, you need both communication and connection. Not necessarily in that order, but each of these are vital to be able to develop a successful business, especially where you need to network.

Have you ever noticed how the leaders in your particular organization have a particular “aura” around them? Some of these people have this naturally and some work hard at it, but the confidence they have not only helps them to communicate with ease, they very often connect with people before they even talk to them because of this. Experience over time and their energy, controlled and targeted to their goals have helped them to achieve this.

Communication Versus Connection

In these days of social media, email and many other forms of electronic communication, it’s very easy to communicate and yet still feel isolated and alone.

As home business owners, we need to make a connection to be able to attract people to us so they feel comfortable working with us in order to create the success we are all looking for.

So How Do We Use The Communication Connection Effectively?

Simple really, we should keep in consistent contact with our prospects and build rapport and trust. Connect with them through providing value and showing that we are available to help them at any time. Don’t pitch to them constantly. Do be understanding and have a conversation in you correspondence with them to build that trust.

This doesn’t mean that you don’t provide offers that will make you money. It generally means that what you offer them will be valuable to them should they want to buy. Good consistent communication will lead to a connection if you adopt this kind of technique. Nobody likes to be bombarded with offer after offer just because they have given permission for you to contact them. Be more subtle and respect your prospect and you will build a great following of people who will thank you for what you Do offer them.

I hope this will help you to effectively adopt the communication connection.


To the future


Barrie Evans

Amazon Products

Clickbank Products

7 Responses to The Communication Connection

    • Thank you Tracey. I’ve been told I’m a good listener. It’s amazing how many skills we use to communicate and connect well.

  • It’s one of the four things we do in our business,

    Once we have connection with someone, it’s the
    communication that allows the relationship to

    Yup…communication is critical!

    Great post!

  • I agree Cathie. Thank you for your comment, much appreciated.

  • Hi Barrie

    I see what you mean, and the way I see it, some people talk AT people, while some talk WITH people.

    And as for the constant bombardment email techniques…. Are about the worst attempt at communication.

    Annoying ones are when you buy a product from someone…. And they then tell hou about everything other must have product until you cut the cord…. This is of course how they sell so much…. I bombard my mail list for you and your product launch, then you bombard yours for mine…..

    Worse is when the circle repeats and they promoters next best thing, that is a copy of the first!

    Of course, they are all different…… Really…..

    I hit the unsubscribe button a lot more now, and the buy button a lot less….

    Posted By Jon Barry of

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