definition of Call to actionSo, what is the definition of Call To Action? Basically it’s what you use to get the decision from your website visitor to find out more about what you are offering. The whole reason for your marketing should be based around getting the visitor to buy from you or going to find out more about your opportunity. It’s important that you provide valuable information in your content, but the ultimate aim is to entice the click on the relevant button or link you have on your page. This could be something like “Add to Shopping Cart”, “Buy Now” or “Subscribe to Newsletter”.

It is often seen that blue underlined text is clicked on more by website visitors when given a choice because these have been the default standard for many years.  It is also believed that the blue text is associated with calming and trust so it more likely to be clicked.

Having described what a call to action is, then it’s important to understand it’s relevance and importance to your business. If you have a blog, then a simple web form that offers something of great value and enables people to enter their information can be put in the site’s sidebar. When this is present, according to the platform and/or theme you are using, it is on every page of the site including the article pages.

It’s important that you include calls to action in several places on each page. Don’t waste the opportunity to get your visitor’s information wherever it’s possible. Whatever your article subject, get a call to action at the end of the main article. This could be in the form of a P.S after the main article that asks a simple question if the reader wants to find out more about how to solve a particular problem you have highlighted in the article and leads to a product you have or are affiliated to.

You can also make use of the images as links to the same capture page you are linking to at the end in the P.S section, Don’t waste the chance to get more links to the capture page by leaving the default link that just goes to the image, put in the capture page link in its place. Find as many ways as you can to lead the visitor to where you can convert to a sale or free product offering so that you can get the “click” and their information so you can build the relationship.

Many studies have shown that if a visitor to a website doesn’t find what they are looking for in 3 seconds, they will leave. Content is the key – relevant and valuable content. The objective of the content is to make the sale and offer more value to the visitor that is relevant to what they are searching for. If the relevance and value is good, the call to action is more likely to be taken. Tracking is vital so that you know where you get the best results.

There are many SEO experts who will only focus on getting a website into the top few results but there should also be focus on the overall online marketing strategy. To get the best from your website, you need to focus on the content, the enticement to click the call to action as well as the search engine optimization aspect of your site.

Call to actionBoth SEO and the marketing are important. Great SEO strategy and implementation will get you visitors, but thinking of the “3 second rule” it is important to know that selling the websites product or service and using calls to action to get visitors through your conversion path is of equal importance to the overall SEO plan.

When you have a well thought out call to action strategy that is relevant to your content, then it’s likely this will provide you with more sales, lead generation and more successful results.

To the future

Barrie Evans


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