If you are just getting started in internet marketing, you may be asking what are landing pages? They are typically called a lead capture page or a squeeze page. You may not know what a landing page is yet, but you’ve probably seen many of them. The purpose of a lead capture (landing) page (as the name suggests) is to obtain information from the people who visit your page. This page is designed to present a form that must be filled out by the visitor in order for him/her to get whatever it is that you are offering, whether it is a free report, newsletter or trial etc. There are ways that you can develop these for free or by using a particular “theme” for a WordPress site.
All lead capture pages contain some basic components. The first is a compelling headline to entice your target audience visitors. This may be followed by some forms of bullet points that go into detail about what you are offering and how it benefits your visitors. And the most important part of the landing page is the opt-in or autoresponder form. When the visitor fills in their information on this form, you have captured them as a lead and can continue to keep in contact with them through programmed emails and daily broadcast emails to help you develop the relationship with your subscribers.
How do you get the visitor to fill in the form? The easiest way is to offer them something of value for free. This can be a free mini-course, a free e-book, a free newsletter. . . anything. Once your visitor has opted in for whatever you are offering for free, you can then start to build a relationship with them and eventually offer them what you are selling. The average visitor will look at an offer 7 times before deciding to buy. So, if you have this visitor in your lead list, you can “drip feed” them about what you are offering.
Where can you create your own landing page at no cost? Blinkweb.com is one service that allows you to build your lead capture page for free. After signing up, you’ll be taken to a page where you can click on a tab that says “Create New Site”. At the next page, you’ll choose the “salesletter style website”, hit “next” and choose a name for your website. The name, of course, should be relevant to what you are promoting and, if possible, keyword optimized. You are then brought to the page where you can build your capture page. There is an explanatory tutorial that shows you exactly how to do this step by step.
If you are looking for a system that offers several types of capture page templates that are customisable, great training on how to set them up and also a full blog theme all in one you can take a look at optimize press. The landing pages are used by top marketers all over the world and have been designed to be used on the WordPress platform.
An effective lead capture landing page will grab your target market’s attention and build trust from the very beginning. This is done with a headline that relates to the types of things your audience is looking for and is relevant to the product you are offering. You also want to make sure that your lead capture page loads quickly. Most visitors will only wait a few seconds before they decide to look at another website instead. Now that you have the basic do’s and don’ts for a free lead capture page, you can start creating your own right now!
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