Targeted web trafficTo get the best from your website, you need to get highly targeted web traffic. This is the best form of traffic because the visitor is more likely to be looking for what you have to offer them. There is no point in getting traffic to your site just for the sake of it. It’s far more important to get 10 targeted visitors who want what you are offering than 100 non-targeted visitors who will come and go quickly without buying anything or signing up to your email list according to your marketing requirements.

We are all in business to make money so it’s important to distinguish between just getting traffic to your site and getting buying traffic to your site.

In order to get targeted traffic to your website you need an understanding of the demographics and the market that you want to reach.  This is one of the most important things you need to do and will take some time and research. Taking the time to do your research now will actually save you time and money in the long term.

When advertising, always place advertisements on other websites that are specific to the audience you want to reach.  Be really selective with the placements of your ads so that you are paying for advertising that is only being shown to people that are interested in your niche.  If you are selective with your ad placement it’s possible that the traffic coming to your site will reduce, but because it’s highly targeted, you will find that your sales will increase.

When wording your ads take great care.  Simple changes to the words or phrases in your ad can make a big difference to the type of traffic you get.  Use specific content that will target those who are interested in your product but will be of no interest to those people who are ‘non-buyers’.  Give details of the product so that you are telling your customers exactly what you are offering. Be sure to be intriguing and leave the reader with the desire to find out more and go to your offer.

Relevance is key – place your advertisements on sites that are content based and have content that is relevant to your niche.  People viewing the site are people that will be interested in your product so will click on your ad when they see it.  Remember to be specific with the ad content details.

When you are advertising try using different forms of the keywords and phrases and different people will search for the same information by using different words.  By targeting an expanded range of keywords and phrases you are gaining rankings for multiple terms which will increase your traffic.

When creating your ads, think like the customer. If you can think of what makes you click on an ad, and then it’s more likely you will ‘get the click’. When you start thinking like a customer you really increase your targeted audience and your sales.  If it means that you need to change your advertising approach completely then do it, you need to do whatever it takes to increase your sales.

get more traffic to your websiteVary your technique when placing your ads. The most important thing to do is to track. Tracking your ads will tell you how effective they are and you can then tweak them to get better results. Those ads that don’t work in one place may work in another. Tracking will tell you all of this and then you can find your own formula to successful ads and more conversions and sales.

Targeted web traffic is vital to your business, so think of it and adopt something in your everyday routine.

To the future

Barrie Evans


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