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  1. Mary Sloane
    July 20, 2015 @ 6:55 pm

    Interesting! Price is never the question in my mind, it is al ab0ut the value!
    It has been my experience that often the VALUE or what I perceive as value is 10X the price on the high ticket product whereas very often the value of the super low ticket product is questionable at best! Some people might have doubts about their ability to find enough people to buy the higher priced product but on the internet you can easily sell anything. Just target your market accurately and go find them.

    Reply

    • Barrie Evans
      July 20, 2015 @ 9:01 pm

      The fact that the target market is key is my point Mary. Very often, like you say, the value of the higher ticket product far outreaches the questionable “cheap” product, but this doesn’t mean that every low ticket product is bad. As long as you know your audience and the products you promote, you can recommend both low and high ticket products and the rest is up to the person concerned.

      Reply

  2. Jacs Henderson
    July 23, 2015 @ 6:26 pm

    Such an interesting subject Barrie…

    It is indeed best to offer a range of products, with clear descriptions of what you receive in each. I liked your example of the Build Your House Kit because it does depend on what is included, and often with low priced/value products you need additional products or resources to finish the job.
    You usually get what you pay for!

    You reminded me of my retail consultancy days when we are talking merchandising of products in a shop, and offering a few choices at maybe 3 price points.

    Clearly indicate the features, benefits and price of the 3 products and leave the customer to decide.
    If price is really the issue, the choice is simple… but often a customer will sell themselves a higher priced item just by weighing up those features and benefits (like your house product) because of how they perceive it will change their life for the better.

    I agree when coaching, one should offer the choices, but recommend what you feel is right. But at the end of the day the customer chooses.

    In the right niche, there will be a spread of purchases, so you are right Barrie… offer the High Ticket too!!

    Cool post 🙂

    ~Jacs

    Reply

    • Barrie Evans
      July 24, 2015 @ 3:11 pm

      Thanks Jacs 😀

      Reply

  3. vinton samms
    July 25, 2015 @ 6:12 pm

    Hey Barrie,
    Like this tutorial you have compiled on selling high ticketed products! The fear of selling high ticketed products comes from a number of factors, the first of which is fear as you alluded to but there is also the matter of culture and socialization. You see it matters how the seller has been socialized and their perception on prices generally. Consider that if they are from a region which does not place a high value on certain products and services then it would be a challenge to get them to sell high ticketed items, high commissions not withstanding.

    The truth of the matter is that a product is product, just that some provide more value than others and I agree with you there. Also, people don’t buy products and services. What they buy is benefits, how will this help to solve their needs, problems, desires and so on. So In couching the language to be used in selling high ticked items, these must be taken into consideration. However, one should start small and build confidence before taking on too many.
    All the best. Will share.
    Vinton

    Reply

    • Barrie Evans
      July 25, 2015 @ 6:36 pm

      Thanks Vinton. I agree with you that sometimes to build confidence it may be good to start small, but when you have a strong message to market and product relevance, you can get through this. Finding different options for different market places, such as the society you speak of as also relevant and that is why I feel it’s important to have a wide range of things to recommend to people depending on their own circumstances, but one should neve assume and so offering things could still be an option because it gives the person something to work on to upgrade to the higher product so they can work to improve their own situation and therefore others around them.

      Reply

  4. sneha
    August 24, 2015 @ 2:19 pm

    Heyya.,I agree when coaching, one should offer the choices, but recommend what you feel is right. But at the end of the day the customer chooses.Also, people don’t buy products and services. What they buy is benefits, how will this help to solve their needs, problems, desires and so on. So In couching the language to be used in selling high ticked items, these must be taken into consideration.Just target your market accurately and go find them. 🙂 🙂

    Reply

    • Barrie Evans
      August 25, 2015 @ 9:41 pm

      I agree with you 100%. Thanks for your input.

      Reply

  5. rahulsuresh
    September 11, 2015 @ 1:30 pm

    Hi Barrie, It really what to say,
    Interesting! Price is never the question in my mind, it is al about the value!
    It has been my experience that often the VALUE or what I perceive as value is 10X the price on the high ticket product whereas very often the value of the super low ticket product is questionable at best! Some people might have doubts about their ability to find enough people to buy the higher priced product but on the internet you can easily sell anything. Just target your market accurately and go find them.

    Reply

    • Barrie Evans
      September 11, 2015 @ 9:41 pm

      It’s all about perception and how you think about it. My point is much like yours. Find the people who want the products, provide value and they will buy. Thanks Rahulsuresh

      Reply

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