under promise over deliverWhen you work in online marketing the importance for you to under promise over deliver is paramount. When you over deliver on value your prospects will love you for it. You will be a lot more attractive to people when you have products or training that is perceived to have more value than you charge for them. Also if your initial value shows great quality even though it may be free, your reputation will grow and grow.

When You Under Promise Over Deliver You Will Be On The Right Path

Initially the people who see you all over the internet won’t know you. They will come to find out more about you and then will see your value when you share your tips and thoughts in your content. When you show them what you offer is so valuable to them, the people turn into leads and prospects for your business.

With the online world being a massive connectivity tool, you can reach out to so many people it’s frightening. You won’t be constrained by geography in any way. The only problem you might find is the language barrier. When you under promise over deliver on value you will be so much more attractive to the masses.

Under Promise Over Deliver And Keep Your Prospect’s Interests At Heart

under promise and over deliverWhen you under promise over deliver you present yourself as a person with the prospect’s interest at heart. You become a trusted friend and not a greed-driven marketer out looking for their money. Over delivering is one of your ways to differentiate yourself from your competitors.

Providing the best support you can to your prospects will show you as a person that they can trust. They will get to know and like you, but the trust factor is what is going to “swing” it in your favour so that you can get more sales and sign ups, simply because you under promise over deliver on your value.

As you develop your expertise and have the opportunity to develop your own products, another way to over deliver is to offer your products, that you usually charge for, as a bonus to your clients who buy a promotional affiliate product or as a “carrot” to get someone to sign up with you in your business.

When you are in the initial stages of building the relationship with your prospects, it’s important to be consistent. Consistency is important all the way through because you will undo all the good work you do if you change all of a sudden just because the prospect has bought from you or has signed up with you. Under promise over deliver with everything, starting from the very first contact until the relationship ends, which will be a very long time if you are consistent.

Building the relationships on value will turn into friendship and loyalty to you. You will expand your circle of influence daily when you under promise over deliver on everything you offer to the public you’re targeting.

To the future

Barrie Evans