Long Tail Keywords for targetted successTo target more success you need to find long tail keywords. Long tail keywords basically keyword phrases that are made up of 3 or more words and are based around your major keyword. So what makes these easier to target? If you do your research you will see that you can get good search numbers for keyword phrases and yet the competition is not as severe. If you target a highly competitive keyword that has millions of websites competing for that keyword then you are unlikely to get your site seen, unless you are an expert or are willing to spend a lot of money. If you target the “long tail” keyword / phrase then the competition is less and you will stand a better chance of making your site a success.

An example of a simple keyphrase that is easier to rank for could be “cheap golf balls”, but to rank for the term “golf balls” would be much harder. The longer term has good searches, but less competition for that term so you are more likely to rank for the longer phrase.

Don’t get misled by the huge amounts of monthly searches some keywords get. If they are getting hundreds of thousands of searches each month you can bet that there are millions of competitors all fighting over the terms.

Fact is, it’s reasonably easy to get a list of long tail keywords together that you can target and get ranked for. If you can compile a list that could get you a good average of over 1500 searches a month, then there is no reason why you can’t rank for most or all of the phrases that are on your list.

Just ranking high for one of those keywords might not get you a lot of traffic, but what if you had a list of 20 long tailed keywords, each receiving about 1,500 searches a month and you were able to rank high for all of them? That is a lot of traffic, traffic that you just wouldn’t get if you tried to rank for the much more competitive keywords.

You can use the Google Keyword Tool, which is free, or many other online versions which are not, to find a great list of keywords associated with your niche market. Just start off by using a fairly broad term and then burrowing down to find a nice long list of highly targeted keywords that consist of 3 or more words.  Another great resource that offers a free version is Market Samurai. The paid version offers so much more. The great thing is there is some great training available for free on how to use the software to get the best from it and maximise your results.

When you have your keyword list you can then use those keywords for many things such as article marketing and on site search engine optimization (SEO).  This will allow your website or your articles to show up high on the first page of Google for a particular keyword. That means you could get a lot of highly targeted traffic to your website… all for free.

One of the most important things to note; you need to make sure that the keywords you choose not only have a decent number of monthly searches, and that they aren’t too  competitive, but also that they are highly relevant to the content of your website.  This is why the research is vital in getting your marketing on track

keyword phrase searchRelevance of the keywords to your site is the major key to getting traffic to your site from the search engines. If the keywords that you are targeting do not relate really closely to your website you won’t rank as high for that keyword. This is not a hard thing to do, you need to review and remove the words on your list that don’t relate directly to your website.

Finding the best long tail keyword phrases for your online marketing is a very important step to take to assure your online success.

To the future,

Barrie Evans

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